Petcare
The Top Six Petfood Companies in the US in 2003/4 by Market Share
Nestle Purina (31%) |
Colgate-Palmolive (11%) |
|
Procter & Gamble (Iams)
(12%) |
Del Monte (8%) |
|
Mars Inc (11%) |
Nutro
Products (4%) |
Private Label petfoods also have around 10% share. The biggest is Wal-Mart's Ol' Roy brand.
The US is by the far the world's biggest petcare market. In a population of 282m people and 106m households, there are approximately 72m pet cats and 58m pet dogs. According to Nestle research, the market as a whole was worth $18.bn in 2001. The biggest segment was petfood ($12.1bn), followed by supplies ($5.4bn) and litter ($1.3bn). The market as a whole grew around 5% that year, and litter was the fastest-growing segment. The US preference is for dry food types, with dry dog food the largest individual segment (worth $5.2bn), followed by dry catfood ($2.4bn). The Latin American market is smaller, with a low penetration of commercially produced petfood (under 30% for both animals), and dominated by dogfood.
The Top 10 UK Petfood Brands in 2004 by market share
| Cats | Dogs |
|
Whiskas (23.8% share)
Mars |
Pedigree (20.2%) Mars |
|
Felix (19.3%) Nestle Purina |
Winalot (15.0%) Nestle Purina |
|
Friskies Go-Cat (7.8%) Nestle Purina |
Butcher's
(5.7%) |
|
Kitekat (7.3%)
Mars |
Bakers (4.6%) Nestle Purina |
|
Iams (6.2%) Procter & Gamble |
Schmackos (3.2%) Mars |
Source: Euromonitor / Marketing
The Leading European Petfood Brands in 1999 by market share
| Cats | Dogs |
|
Whiskas (20.2%)
Mars |
Pedigree Pal (10.4%) Mars |
|
Felix (10.7%) Nestle Purina |
Chum (6.0%) Mars |
|
Kitekat (9.6%)
Mars |
Royal Canin (5.9%) Mars |
|
Friskies (9.2%) Nestle Purina |
Friskies (5.0%) Nestle Purina |
|
Sheba (4.8%)
Mars |
Cesar (4.4%) Mars |
Source: Les Echos/Euromonitor
Other Petcare Companies Profiled in Adbrands
|
Bayer |
Pfizer |
|
Novartis |
Kao Corporation |