leading marketing services companies

The Top Consolidated Agency Networks in 2012 by estimated worldwide revenues

Adbrands provides profiles and account assignments for all of the world's top advertising agencies. This table lists the world's top advertising agency networks by estimated revenues, not just from advertising but also other marketing services. Each of these agencies has a presence in multiple international markets. For listings of the top advertising agencies in specific local markets, please select a country using the Adbrands Country Index.

#1 #2 #3 #4 #5 #6
Dentsu Y&R Brands McCann Worldgroup DDB Ogilvy & Mather BBDO

No other advertising agency dominates its home market as comprehensively as Dentsu of Japan, which controls around 30% of all that country's mass media advertising. But although it has also established a strong presence in other Asian territories, the Dentsu brand's profile in Western markets is very limited. 

Young & Rubicam Brands is the umbrella for a collection of marketing services providers led by advertising agency Y&R and digital & direct marketer Wunderman. It has been a wholly owned subsidiary of WPP since 2000, but continues to operate as a largely self-contained group.  One of the original pioneers in global marketing, McCann Erickson was the first ad agency to diversify into other marketing disciplines. The Worldgroup umbrella also contains PR giant Weber Shandwick, and branding specialist Futurebrand as well as healthcare, sales promotion and CRM specialists.  DDB's principal founder Bill Bernbach is often considered to be the single most influential figure in post-war advertising. Now a subsidiary of Omnicom, DDB Group also houses a collection of other agencies including CRM network Rapp, branding agency Interbrand and digital specialist Tribal DDB. David Ogilvy created Ogilvy & Mather virtually from scratch in the years after World War II, establishing himself in the process as one of the ad industry's most influential and recognisable ambassadors. The main agency is now partnered by satellite networks specialising in healthcare, PR and CRM  BBDO is arguably the world's most admired creative network, having won more industry awards since 2005 than any other. The main advertising agency is the biggest by revenues in the US, and regional units such as AMV BBDO of the UK and Clemenger BBDO of Australia lead their own local markets.
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#7 #8 #9 #10 #11 #12
TBWA Publicis Worldwide Hakuhodo Havas Worldwide JWT Leo Burnett

TBWA is the youngest of the three global advertising networks within the Omnicom group, positioned as an alternative agency brand, with a reputation for "disruptive" work. It is best known for its work for keystone clients such as Nissan, Absolut and especially Apple, for whom it has created a series of iconic marketing campaigns.  

The only global advertising network still headquartered in France, Publicis is the biggest brand within the group of the same name, sitting alongside acquired businesses such Leo Burnett and Saatchi. Despite a global presence, the main Publicis Conseil office in Paris remains the network's clear flagship  Hakuhodo is Japan's second largest ad agency behind Dentsu, but has an even less widespread international presence, with only a handful of low key subsidiaries outside its domestic market. Its parent company also owns two other major local agencies, Daiko and Yomiko.   Havas Worldwide is the new name for the network previously known as Euro RSCG. It is the dominant network within French marketing group Havas. Despite its Gallic heritage it is now run from New York, and its flagship French office is carving out a separate identity under the name BETC. JWT - or J Walter Thompson as it used to be known - carries the distinction of being the industry's oldest surviving ad agency, tracing its roots back to the mid-19th century. It remains one of the biggest by geographical footprint, with a network stretching across 200 countries. The only major agency which still trades under its founder's full name, Leo Burnett pioneered what used to be called the "Chicago school" of advertising, which personalises client brands' core values in the form of a brand mascot: such as Uncle Ben, the Marlboro man or the Jolly Green Giant.
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#13 #14 #15 #16 #17 #18
Draftfcb Grey Group Saatchi & Saatchi Lowe & Partners M&C Saatchi Wieden & Kennedy

Draftfcb was created from the merger of two separate units within parent Interpublic: direct marketing specialist Draft Worldwide and famed advertising network FCB. The resulting business is a fully integrated worldwide marketing services giant offering a broad range of services from advertising to sales promotion. 

Grey is the smallest of the four major networks within WPP, although it maintains a substantial international presence in its own right. Creative output has improved significantly in recent years, but Grey is best-known for diligent account management and long-lasting client relationships. In its heyday in the 1980s, Saatchi & Saatchi was the world's biggest advertising company, before falling upon hard times a decade later. It's somewhat smaller now, but remains arguably the world's most famous advertising brand, and the only one which would be recognised by members of the ordinary public. Founded in the 1980s by the brilliant but mercurial Frank Lowe, the Lowe network has struggled to retain its prominence in the global industry since the late 1990s, despite several restructurings by parent Interpublic. Its global network is underpinned by two key hubs: Lowe Campbell Ewald in the US and DLKW Lowe in the UK. The other global advertising agency created by Maurice & Charles Saatchi, after they were ousted from their original business in 1995. In many markets, especially outside North America, it actually overshadows the older network, and also manages its own small collection of diversified specialist subsidiaries. Wieden & Kennedy is a fierce challenger for BBDO's crown as the world's most admired agency. It already reigns as arguably the coolest shop in the business, with an unrivalled reputation for memorable advertising. Not just for cornerstone client Nike, but also for the likes of Old Spice, Chrysler and Heineken.
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The World's Most Creative Advertising Agencies: click here for rankings  

Other International Networks

These are some of the other top advertising agencies profiled in Adbrands which have a presence in more than one country

Mother SapientNitro Arnold Worldwide CP&B Crispin Porter & Bogusky Select Communications Anomaly
ADK: Asatsu-DK 180 Amsterdam & Los Angeles StrawberryFrog Scholz & Friends Amsterdam Worldwide The United Network

Gone but not (completely) forgotten

Adbrands also provides historical profiles of some of the most important advertising agencies of the past, which have either closed down or been absorbed into other agencies or networks.

Lord & Thomas NW Ayer
Foote Cone & Belding D'Arcy Worldwide
BCom3 Gold Greenlees Trott / GGT
Benton & Bowles MacManus Group
Ammirati & Puris / Lintas Worldwide MacManus John & Adams
Bozell Springer & Jacoby
WS Crawford ("Crawfords") Snyder Communications
Lighthouse Global Network Cordiant
Agency.com Ted Bates / Bates Worldwide

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