leading marketing services companies

The Top Consolidated Agency Networks in 2013 by estimated worldwide revenues

Adbrands provides profiles and account assignments for all of the world's top advertising agencies. This table lists the world's top advertising agency networks by estimated revenues, not just from advertising but also other marketing services. Each of these agencies has a presence in multiple international markets. For listings of the top advertising agencies in specific local markets, please select a country using the Adbrands Country Index.

#1 #2 #3 #4 #5 #6
Y&R Brands McCann Worldgroup Dentsu DDB BBDO Ogilvy & Mather
Young & Rubicam Brands is the umbrella for a collection of marketing services providers led by advertising agency Y&R and digital & direct marketer Wunderman. It has been a wholly owned subsidiary of WPP since 2000, but continues to operate as a largely self-contained group.  One of the original pioneers in global marketing, McCann Erickson was the first ad agency to diversify into other marketing disciplines. The Worldgroup umbrella also contains PR giant Weber Shandwick, and branding specialist Futurebrand as well as healthcare, sales promotion and CRM specialists. 

No other advertising agency dominates its home market as comprehensively as Dentsu of Japan, which controls around 30% of all that country's mass media advertising. But although it has also established a strong presence in other Asian territories, the Dentsu brand's profile in Western markets is very limited. 

DDB's principal founder Bill Bernbach is often considered to be the single most influential figure in post-war advertising. Now a subsidiary of Omnicom, DDB Group also houses a collection of other agencies including CRM network Rapp, branding agency Interbrand and digital specialist Tribal DDB. BBDO is arguably the world's most admired creative network, having won more industry awards since 2005 than any other. The main advertising agency is the biggest by revenues in the US, and regional units such as AMV BBDO of the UK and Clemenger BBDO of Australia lead their own local markets. David Ogilvy created Ogilvy & Mather virtually from scratch in the years after World War II, establishing himself in the process as one of the ad industry's most influential and recognisable ambassadors. The main agency is now partnered by satellite networks specialising in healthcare, PR and CRM 
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#7 #8 #9 #10 #11 #12
TBWA Publicis Worldwide JWT Leo Burnett Havas Worldwide FCB

TBWA is the youngest of the three global advertising networks within the Omnicom group, positioned as an alternative agency brand, with a reputation for "disruptive" work. It is best known for its work for keystone clients such as Nissan, Absolut and especially Apple, for whom it has created a series of iconic marketing campaigns.  

The only global advertising network still headquartered in France, Publicis is the biggest brand within the group of the same name, sitting alongside acquired businesses such Leo Burnett and Saatchi. Despite a global presence, the main Publicis Conseil office in Paris remains the network's clear flagship  JWT - or J Walter Thompson as it will soon be once again known - carries the distinction of being the industry's oldest surviving ad agency, tracing its roots back to the mid-19th century. It remains one of the biggest by geographical footprint, with a network stretching across 200 countries. The only major agency which still trades under its founder's full name, Leo Burnett pioneered what used to be called the "Chicago school" of advertising, which personalises client brands' core values in the form of a brand mascot: such as Uncle Ben, the Marlboro man or the Jolly Green Giant. Havas Worldwide is the new name for the network previously known as Euro RSCG. It is the dominant network within French marketing group Havas. Despite its Gallic heritage it is now run from New York, and its flagship French office is carving out a separate identity under the name BETC.

FCB readopted its traditional name in 2014 after several years known as Draftfcb. That entity was created in 2006 from the merger of the old Foote Cone & Belding agency with a separate unit within parent Interpublic, direct marketing specialist Draft Worldwide, to create a fully integrated worldwide marketing services giant. 

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#13 #14 #15 #16 #17 #18
Hakuhodo Saatchi & Saatchi SapientNitro Grey Group Lowe & Partners Cheil
Hakuhodo is Japan's second largest ad agency behind Dentsu, but has an even less widespread international presence, with only a handful of low key subsidiaries outside its domestic market. Its parent company also owns two other major local agencies, Daiko and Yomiko.   In its heyday in the 1980s, Saatchi & Saatchi was the world's biggest advertising company, before falling upon hard times a decade later. It's somewhat smaller now, but remains arguably the world's most famous advertising brand, and the only one which would be recognised by members of the ordinary public. SapientNitro is the marketing services arm of IT consultancy Sapient, and also its biggest business. It was created from the acquisition of independently owned Nitro, and although it offers a full range of marketing services it is best known for digital.  Grey is the smallest of the four major networks within WPP, although it maintains a substantial international presence in its own right. Creative output has improved significantly in recent years, but Grey is best-known for diligent account management and long-lasting client relationships. Founded in the 1980s by the brilliant but mercurial Frank Lowe, the Lowe network has struggled to retain its prominence in the global industry since the late 1990s, despite several restructurings by parent Interpublic. Its global network is underpinned by two key hubs: Lowe Campbell Ewald in the US and DLKW Lowe in the UK. South Korea's biggest ad agency has established a global marketing network to support its biggest client and part-owner Samsung, and has also gained growing respect for the quality of its creative work, proving that "inhouse" agencies can be just as dynamic as traditional third-party ones.
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#19 #20 #21 #22 #23
M&C Saatchi Wieden & Kennedy McGarryBowen BBH Crispin Porter & Bogusky
The other global advertising agency created by Maurice & Charles Saatchi, after they were ousted from their original business in 1995. In many markets, especially outside North America, it actually overshadows the older network, and also manages its own small collection of diversified specialist subsidiaries. Wieden & Kennedy is a fierce challenger for BBDO's crown as the world's most admired agency. It already reigns as arguably the coolest shop in the business, with an unrivalled reputation for memorable advertising. Not just for cornerstone client Nike, but also for the likes of Old Spice, Chrysler and Heineken. New York agency McGarryBowen was the most ambitious of Dentsu's Western acquisitions in the 2000s. Since then it has gradually absorbed and rejuvenated the Japanese group's Dentsu-branded outposts in other countries, establishing a significant presence as a global advertising brand. Bartle Bogle Hegarty (or BBH) has long ranked as one of the world's most admired creative agencies, with a reputation for stylish, elegant and original advertising. Despite the departure of its founding partners following a full buyout by Publicis Groupe, it has retained its style and strength. Crispin Porter & Bogusky established a reputation during the 2000s as the hottest creative agency in the US, with a special talent for developing memorable, often brash, occasionally bizarre ideas. The biggest subsidiary MDC Partners, it has gradually established a global footprint.
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Source: AdAge, other. Table includes only general market agencies with a united global brand


The World's Most Creative Advertising Agencies: click here for rankings  


 Other International Networks

These are some of the other top advertising agencies profiled in Adbrands which have a presence in more than one country

Mother 72andSunny Arnold Worldwide VCCP Select Communications Anomaly
Droga5 180 Amsterdam & Los Angeles StrawberryFrog Scholz & Friends Amsterdam Worldwide The United Network

Gone but not (completely) forgotten

Adbrands also provides historical profiles of some of the most important advertising agencies of the past, which have either closed down or been absorbed into other agencies or networks.

Lord & Thomas NW Ayer
Foote Cone & Belding D'Arcy Worldwide
True North Communications Gold Greenlees Trott / GGT
BCom3 MacManus Group
Benton & Bowles MacManus John & Adams
Ammirati & Puris / Lintas Worldwide Springer & Jacoby
Bozell Snyder Communications
WS Crawford ("Crawfords") Cordiant
Lighthouse Global Network Ted Bates / Bates Worldwide
MarchFirst - USWeb/CKS - WhittmanHart Scient/iXL - SBI & Co
Agency.com Modernista
SH Benson MFP Margeotes Fertitta Powell
Envoy Communications Element 79 Partners
CIA Medianetwork / Tempus Masius Wynne-Williams
FCA ! BMZ  

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