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The most widely recognised ready reckoners of the world's leading brands are the two annual rankings produced by Interbrand (a subsidiary of Omnicom) and Millward Brown Optimor (a subsidiary of WPP's Kantar Group). These aim to calculate objective valuations of the "worth" of top international brands. The two studies vary quite widely, although many of the same brands appear in both - though not necessarily in the same order. Both have their idiosyncrasies in terms of which brands are included and which omitted. Of the two, we have a slight preference for Interbrand's study, which tends to have a slight bias towards Western brands. Millward Brown Optimor's "Brandz" ranking, on the other hand, has a more noticeable Eastern slant, containing several Chinese, Russian and Indian (but also Canadian!) brands omitted from Interbrand's report. Below is a summary of the two rankings. Click on the logos for more information on each brand.

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Interbrand Best Global Brands 2016

apple google coca cola microsoft toyota ibm
samsung amazon.com mercedes-benz general electric bmw mcdonald's
walt disney intel facebook cisco systems oracle nike
louis vuitton h&m honda sap pepsi gillette
american express ikea zara pampers ups budweiser
jp morgan ebay ford hermes hyundai nescafe
accenture audi kellogg's volkswagen philips canon
nissan Hewlett Packard Enterprise l'oreal axa hsbc HP
citi porsche allianz siemens gucci goldman sachs
danone nestle colgate sony 3m adidas
visa cartier adobe starbucks morgan stanley thomson reuters
LEGO panasonic kia motors santander
johnson & johnson tiffany kfc mastercard
harley davidson prada caterpillar burberry xerox
jack daniel's sprite heineken Mini Christian Dior paypal
john deere shell corona mtv johnnie walker smirnoff
Moet et Chandon ralph lauren lenovo Tesla

Source: Interbrand

__BRANDZ Global Top 100 Brands in 2015
 Apple  Walmart  Accenture  Gucci
 Google  Deutsche Telekom  Gillette  JP Morgan
 Microsoft  Nike  FedEx  Honda
 IBM  Starbucks  Shell  Pepsi
 Visa  Toyota  Hermes  Ford
 AT&T  Home Depot  Intel  BP
 Verizon  Louis Vuitton  Colgate  Telstra
 Coca-Cola  Budweiser  BT KFC (Yum)
 McDonalds  BMW  ANZ Bank  Westpac
 Marlboro  HSBC  Citi  LinkedIn
 Tencent  Royal Bank of Canada  Orange  Santander
 Facebook  Pampers  China Life  Woolworths
 Alibaba  L'Oreal  Sinopec Paypal (eBay)
 Amazon  HP  Ikea Chase (JP Morgan)
 China Mobile  Subway  Bank of China  Aldi
 Wells Fargo  China Construction Bank  DHL  ING
 GE  Zara  Cisco  Twitter
 UPS  Mercedes-Benz  Ping-An  Nissan
 Walt Disney  Oracle  Siemens  Red Bull
 MasterCard  Samsung  Huawei  Bank Of America
 Baidu  Telefonica Movistar  PetroChina  NTT DoCoMo
 ICBC  TD  US Bank  Costco
 Vodafone  Commonwealth Bank  eBay  Softbank
 SAP  Exxon Mobil  HDFC  China Telecom
 American Express  Agricultural Bank of China  H&M  Scotiabank

Source: BRANDZ/Millward Brown Optimor


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