Top Healthcare Marketing Agencies

Healthcare and pharmaceutical marketing is a highly specialised field, not least because of the burden of regulations which define what may or may not be said about prescription drugs by way of marketing. The United States is one of very few global markets where pharmaceuticals may be advertised direct to consumers (DTC), although that permission comes under review on a regular basis. A key concern is the way that DTC advertising encourages consumers to request pharmaceuticals which may not be suitable for their particular illness. Advertising costs also drive up the price of drugs, creating a significant burden for healthcare insurers. Most countries, however, allow drugs to be promoted in one form or another to medical professionals.

Most large healthcare marketing agencies tend to manage a cluster of separate subsidiary agencies, some of which specialise in DTC advertising, others in professional or B2B advertising, still more which tackle specific areas such as medical education or, especially in the US, "managed care", which involves liaising between drug manufacturers and the various entities which oversee patients' healthcare benefits payments. All derive the largest proportion of their revenues from the US, although most also maintain a global network of local agencies which offer B2B marketing services targeting healthcare professionals. The major global healthcare marketing agencies are:

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Publicis Healthcare Communications is the world's biggest healthcare specialist, an umbrella collecting together several units from across the group. Key agencies include the former Medicus agency, now Publicis Lifebrands, Saatchi & Saatchi Healthcare, Glow Worm and Williams-Labadie.	Healthcare marketing is just one of many services offered by inVentiv Health alongside clinical outsourcing, sales support and pharmaceutical strategy. Marketing services are managed by group subsidiary GSW Worldwide, acquired by inVentiv in 2005.	Ogilvy Commonhealth is the biggest healthcare unit within WPP, forged from the merger of several different businesses built on the foundations of the old Ferguson and Bates Healthworld agencies. Ogilvy Healthworld was merged with standalone Commonhealth in 2010 to form the current group.	CDM World Agency is the largest of several healthcare agencies under Omnicom's umbrella. An international network has been built up around the core of Cline Davis Mann in New York, still one of the country's most admired - and most feared - healthcare marketers.	Havas Health is the umbrella for twin networks within the Havas portfolio. Havas Life is the new name for the former Euro RSCG Life network, now partnered in several major markets by conflict network Health4Brands.	Sudler & Hennessey is one of America's oldest surviving healthcare agencies, first established in 1934, although it didn't come to specialise in healthcare until the 1960s. With an international network spanning 30 markets, it now operates as a unit of Y&R Brands.
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Even before the creation of Draftfcb, the old FCB Healthcare had a reputation as one of America's top medical marketers. The merged unit, now led from New York rather than Draftfcb's Chicago HQ, has retained that strength, and is also considered to be one of the most creative agencies in the sector.	McCann Health is the umbrella for the three separate specialist groups of Torre Lazur McCann, Regan Campbell Ward and McCann Humancare. Each of the three groups also operates their own collection of satellites offering different services.	ICC Lowe Healthcare is the last bastion of the Lowe advertising brand in the US. The current business was forged from the consolidation of several different agencies over many years. That process, culminated in the merger of ICC, Interlink and Pace in 2011.	Abelson Taylor is the last of the major independent healthcare agencies, and it has a non-equity strategic alliance with Omnicom for international accounts. It has an unrivalled reputation for creative excellence, named most creative healthcare agency in the US on multiple occasions over the past decade.	GHG is the umbrella for a sizeable collection of separately branded healthcare units under the overall control of Grey Group. It covers almost every form of healthcare discipline, even animal health, through agencies including Phase V, Hurd Studios, Catalyst and Geoff Howe.	CAHG is the #2 healthcare brand in Omnicom's portfolio, as well as the lead agency in the TBWA\Worldhealth global network. It was formed from the combination in 2010 of separate agencies Corbett and Accel, as well as other entities.
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Other Healthcare Agencies

Harrison & Star	LLNS
HealthStar	KPR

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