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The Automobile Association became an independent
organisation again in 2004 after five years as a subsidiary of British Gas holding company Centrica.
In 2007, the business merged with Saga, a travel and insurance provider specialising in the over-50s market. The AA was the
country's first motoring association when it launched 100 years ago, and it remains the UK's foremost supplier of roadside
services. The AA also offers a variety of associated services such as insurance, vehicle inspections, travel information and
driving instruction. Click here to access the Adbrands profile
(subscribers only); or subscribe to Adbrands.net here. Adbrands Company
Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands
worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks
account management for the world's leading brands and companies, including details of which advertising agency handles which
accounts in which countries for major markets.
Advertising: Which agencies handle advertising for The AA? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: see Services Sector index for other companies
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