Above & Beyond (UK)

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Independent creative agency Above & Beyond was a surprise entry in Campaign's 2017 Top 30 ranking, earning a place primarily as a result of the arrival of former McCann London chief Zaid Al-Zaidy, who transferred across during 2016 to become CEO and part-owner alongside creative partner Dave Billing and founder Nic Ost. Al-Zaidy's arrival, along with his ex-McCann colleague Tom Bedwell, has been followed by a series of small but significant account wins. Nielsen estimated billings of £55m for 2016. However, that may have been a rather over-generous allocation of spend from clients shared with other agencies. Above & Beyond filed statutory abbreviated accounts for 2015, suggesting turnover of less than £6.5m. The agency offers a reasonably broad range of services, including packaging design and content development as well as traditional advertising. With backgrounds in the music industry and digital marketing respectively, Billing and Ost launched Above & Beyond in 2012 after previously running content development agency The Creative Partnership. Adbrands does not currently offer a business profile for Above & Beyond but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 22nd March 2017

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