Dentsu Aegis Network

Marketing services group Aegis is best-known for its biggest subsidiary, the worldwide media network Carat. Uniquely among the top tier of marketing companies, for almost its entire history Aegis has had no traditional advertising network within its portfolio, operating instead as a media independent organisation. Nevertheless, the group built up a collection of other interests over the years including the digital network Isobar and market researcher Synovate (later sold), as well as second-string media agency Vizeum. Its effective independence made the group a prime candidate for takeover from 2005 onwards. Several bidders made formal or informal offers, but the most persistent suitor was for several years Vincent Bolloré, chairman of rival group Havas, who became the biggest shareholder in Aegis, with the unspoken goal of encouraging a merger of the two groups. However, all his attempts to win a seat on the Aegis board were rebuffed, and he eventually abandoned the idea of combining Aegis and Havas in 2011. Instead, the following year, Bolloré gave his support to a proposed takeover of Aegis by Japanese giant Dentsu for up to £3.2bn. That deal finally completed in March 2013 following a protracted review by regulators in China.

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Dentsu Aegis website

Carat	Posterscope
Vizeum	eVerger
Isobar	Outdoor Vision
iProspect	Velocity Sports & Entertainment

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