Allied Domecq (UK)

Previously the world's #2 spirits company, Allied Domecq was acquired in 2005 by #3 drinks group Pernod-Ricard for around $14bn. The company was broken up and its drinks portfolio, including Ballantine's, Beefeater, Kahlua, Montana Wines and Malibu Rum among others, shared between Pernod and co-bidder Fortune Brands. The group's fast food chains, including Dunkin Donuts and Baskin-Robbins, were sold at the end of 2005, and now operate as an independent company, Dunkin Brands. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: see Wine Beer & Spirits Sector index for other companies and brands

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