Andrex: Brand Snapshot (UK)

Andrex toilet tissue is the UK's biggest-selling non-food supermarket product. The brand holds a special place in the hearts and minds (and other places) of British consumers. It was the first soft toilet tissue in the UK (previously hard, waxed papers had dominated the market), while the cute-as-can-be Andrex puppy ads constitute one of the country's most popular and longest-running campaigns.  Click here for an Adbrands Snapshot of Andrex (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Andrex? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Household Care Sector index for other companies

Subscribers may access the following website links here:

Andrex website