Aquafresh: brand profile

Aquafresh is the lead toothpaste and brushes brand in the portfolio of GlaxoSmithKline, now the global #2 in oral care behind Colgate, but #3 in the US. The company has steadily strengthened its presence in the sector through launch and acquisition, and also controls a number of other well-known brands around the world including Sensodyne, Odol and Macleans. However Aquafresh has blossomed since the late 1990s to the extent that it is now the single most valuable brand in GSK's entire consumer healthcare portfolio. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see Personal Care: Oral Care Sector index for other companies

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Aquafresh website

Odol	Macleans
Dr Best	Sensodyne
Poli-Grip	Polident

GlaxoSmithKline

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