Asda (UK)



Supermarket chain Asda
was transformed during the 1990s from one of the UK's drabbest retailers into a real
powerhouse, nibbling at the heels of top dogs Tesco and
Sainsbury. That process was capped by
its acquisition in 1999 by US goliath
Wal-Mart. It is now the country's
second largest supermarket business, having overtaken ailing Sainsbury in
2003, and has successfully widened its offering with enormously successful
clothing brand George. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Advertising: Which agencies handle advertising for Asda? The searchable account
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information.
Competitors: see also Retail
Sector index for other companies


Subscribers may access the following website links:
Asda
website

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Asda Finance |
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Wal-Mart
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