Asda (UK)

Supermarket chain Asda was transformed during the 1990s from one of the UK's drabbest retailers into a real powerhouse, nibbling at the heels of top dogs Tesco and Sainsbury. That process was capped by its acquisition in 1999 by US goliath Wal-Mart. It is now the country's second largest supermarket business, having overtaken ailing Sainsbury in 2003, and has successfully widened its offering with enormously successful clothing brand George. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see also Retail Sector index for other companies

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Asda website

ASDA @t Home	Asda Finance
George

Wal-Mart

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