British American Tobacco (UK)

British American Tobacco is the world's second biggest, but most international tobacco company, selling over 300 brands of cigarette in 180 countries. Its products include Lucky Strike, Kent, Dunhill, Pall Mall, Benson & Hedges and State Express 555. Formerly known as BAT Industries the group spun off its insurance division in 1998 into Zurich Financial Services, and then acquired rival Rothmans International. As a result, it now sits just behind Philip Morris, the world #1. In 2004 the group spun off its US subsidiary Brown & Williamson into a merger with RJ Reynolds to form Reynolds American, in which BAT is the biggest shareholder. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

Competitors: see Tobacco Sector index for other companies

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British American Tobacco website

Benson & Hedges

Reynolds American	British American Tobacco worldwide
Imperial Tobacco (Canada)	Souza Cruz (Brazil)

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