British American Tobacco (UK)


British American Tobacco is the world's second biggest, but most international
tobacco company, selling over 300 brands of cigarette in 180 countries. Its products include Lucky Strike, Kent, Dunhill,
Pall Mall, Benson & Hedges and State Express 555. Formerly known as BAT
Industries the group spun off its insurance division in 1998 into Zurich Financial Services,
and then acquired rival Rothmans International. As a result, it now sits just behind Philip
Morris International, the world #1. In 2004 the group spun off its US subsidiary Brown & Williamson into a
merger with RJ Reynolds to form Reynolds American, in which BAT is the
biggest shareholder.
Click here to access the Adbrands profile (subscribers
only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide
a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include
a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for
the world's leading brands and companies, including details of which advertising agency handles which accounts in which
countries for major markets..
Competitors: see Tobacco Sector index for other companies


Subscribers may access the following website links:
British American Tobacco website

Benson & Hedges

Reynolds
American |
British American Tobacco worldwide |
Imperial Tobacco (Canada) |
Souza Cruz (Brazil) |
Click HERE to subscribe to Adbrands.net and access
the profile and website links
Adbrands.net. All rights reserved © Mind Advertising Ltd
1998-2010
|