British Airways (UK)

British Airways is one of the world's busiest airlines, but the entire industry has been savaged since the late 1990s by a seemingly endless series of obstacles, and BA has had its fair share of the industry's problems as well as several all its own. In 2001 for example, BA was overtaken by Lufthansa in total numbers of international passengers carried, forcing it to drop its claim to be "The World's Favourite Airline". Yet the group has soldiered on with a series of no-holds-barred cost-cutting exercises, shedding around 13,000 staff between 2000 and 2004, and even dropping its loss-making flagship service Concorde in order to regain profitability. Click here to find out more; or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Travel & Leisure Sector index for other companies

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British Airways website

BA Holidays	OneWorld
Air Miles	BA World Cargo
GB Airways	Opodo
Qantas	London Eye

British Airways Worldwide

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