Barclays (UK)

Barclays is one of the UK's leading banking groups. A new management team successfully restored the company to full health after a rough ride through the 1990s. That decade started with a recession which hit Barclays hard. The bank reacted with an inflexible new corporate strategy, but this arguably created even more problems. Barclays' low point came in 1999 with an embarrassing struggle to find a new chief executive and persistent takeover rumours. By 2003 however those problems had been put firmly in the past and the group began re-establishing an international presence with purchases in Spain and South Africa. In 2007, Barclays agreed terms of a E67bn merger with Dutch banking giant ABN Amro, but was subsequently beaten to that prize in a bidding war against a consortium of other European banks. A year later, it took advantage of the collapse of Wall Street investment bank Lehman Brothers in September 2008 to snap up that company's substantial and well-respected investment banking division for $1.7bn. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Barclays? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Financial & Insurance Sector index for other companies

Subscribers may access the following website links:

Barclays website

Woolwich	Barclays Global Investors
Barclays Business Banking	Barclaycard
Personal Banking	Barclays Capital
Banco Zaragozano

Barclaycard France	Barclaycard Spain
Barclaycard Greece	Barclays France
Barclaycard Germany	Barclays Spain
Barclays Portugal	Barclays Africa

Click HERE to subscribe to Adbrands.net and access the profile and website links