BGL Group | CompareTheMarket.com (UK)

Profile subscribers click here for full profile

Selected CompareTheMarket.com advertising


Insurance broker BGL has risen from being a rank outsider to the UK's leading insurance comparison service as a result of its flagship brand CompareTheMarket.com, and more particularly its offbeat "CompareTheMeerkat" campaign, which has been a huge hit with consumers since its launch in 2009. Although it also represents other insurers in return for commission, it is primarily a vehicle for the group's own insurance brokerage businesses including Budget, Dial Direct and motorbike specialist Bennett's. BGL also underwrites private label insurance for third parties including M&S, RAC and the Post Office. The group also has subsidiaries in France and the Netherlands. As a result, BGL is now one of the UK's biggest private companies, with 7.5m insurance customers and income of £507m in ye 2014. Peter Winslow is executive chairman with Matthew Donaldson as CEO. The business was originally formed in 1992 as Budget Insurance, an arm of the South African insurer Auto & General, founded by entrepreneur Douw Steyn. Budget Group Ltd became BGL in 2007. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Which agencies handle advertising for BGL? Find out more from the Account Assignments database.

Who are the competitors of BGL? See Financial & Insurance Sector for other companies 

Capsule checked 23rd June 2015

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

Subscribe to Adbrands.net and access the profile and website links


All rights reserved © Mind Advertising Ltd 1998-2017