BP (UK)

BP is one of the world's three largest petroleum producers and refiners, jostling with Royal Dutch/Shell and ExxonMobil for leadership of the market. In 2004 it was the world #1 by revenues, but subsequently fell behind its two rivals as a result of a series of problems in 2005 and 2006. In its current form BP was created from a series of mammoth takeovers in the late 1990s, including that of US giants Amoco and Arco. These replenished the group's ageing oil reserves and gave it a commanding network of service stations throughout the US and Europe. More recently it had begun to shape up as one of the forces to be reckoned with in the exploitation of Russia's huge untapped reserves until the intervention of that country's government. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Utilities & Services Sector for other companies

Subscribers may access the following website links:

BP website

Arco	BP Ultimate
Aral	am/pm
Castrol	BP Petrochemicals

BP worldwide

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