
British Airways (UK)


British Airways is one of the world's busiest airlines, but the entire
industry has been savaged since the late 1990s by a seemingly endless series of obstacles, and BA has had its fair share of
the industry's problems as well as several all its own. In 2001 for example, BA was overtaken by Lufthansa in total numbers
of international passengers carried, forcing it to drop its claim to be "The World's Favourite Airline". Yet the
group has soldiered on with a series of no-holds-barred cost-cutting exercises, shedding around 13,000 staff between 2000
and 2004, and even dropping its loss-making flagship service Concorde in order to regain profitability. That led to a
significant improvement in performance for several years before a new set of problems engulfed the airline in 2008,
resulting in its worst financial results for more than two decades. In 2009, BA announced outline terms for a proposed
merger with its Spanish counterpart Iberia.
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Competitors: see Travel & Leisure Sector index for other
companies


Subscribers may access the following website links:
British Airways website

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British Airways Worldwide
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