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British Airways is one of the world's busiest airlines, but the entire
industry has been savaged since the late 1990s by a seemingly endless series of obstacles, and BA has had its fair share of the
industry's problems as well as several all its own. In 2001 for example, BA was overtaken by Lufthansa in total numbers of
international passengers carried, forcing it to drop its claim to be "The World's Favourite Airline". It now ranks 5th
by international passengers. In the mean time the group has soldiered on with a series of no-holds-barred cost-cutting exercises,
shedding around 13,000 staff between 2000 and 2004, and even dropping its loss-making flagship service Concorde in order to regain
profitability. That led to a significant improvement in performance for several years before a new set of problems engulfed the
airline in 2008, resulting in its worst financial results for more than two decades. In 2009, BA announced outline terms for
a proposed merger with its Spanish counterpart Iberia. However this news was overshadowed by renewed disputes with cabin crew
which led to two extended walkouts during Spring 2010.
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Competitors: see Travel & Leisure Sector index for other companies
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