Britvic Soft Drinks (UK)

British soft drinks company Britvic is the UK's #2 soft drinks company after Coca-Cola. It is the local licensee for Pepsi, managing all of that company's products under long-term contract, but also manufactures and markets a sizeable portfolio of of its own brands including Robinsons (the UK's #1 non-carbonated), Tango and Drench water. In 2012, the group agreed terms for a merger with Scottish rival AG Barr, makers of Irn-Bru and Tizer, although that deal could be threatened by a referral to competition regulators. A key strength is Britvic's "on-trade" distribution network, which supplies pubs and restaurants. This is the legacy of its origins as the product of a merger of the soft drinks divisions of several large breweries. In fact, Britvic's development was hampered by many years by the conflicting interests of its shareholders Bass (now InterContinental Hotels Group), Whitbread and Allied Domecq as well as PepsiCo. In a bid to streamline ownership, the company was put up for sale in 2001, but no suitable offer was received. Instead Britvic finally issued an IPO in 2005 and has prospered since gaining its independence, until a stumble in the summer of 2012. It took its first steps into the French market in 2010.

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Britvic Soft Drinks website

Robinsons Fruit Shoot	Tango
Drench	7 Up
Pepsi	Purdey's

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