Britvic Soft Drinks (UK)

British soft drinks company Britvic is the UK's #2 soft drinks company, behind Coca-Cola. It is the local licensee for Pepsi, managing all of that company's products under long-term contract, and also manufactures and markets several important brands of its own including Robinsons (the UK's #1 non-carbonated), Tango and grown-up health drink Purdey's. Britvic has until recently had a complicated ownership structure, with its shares split between InterContinental Hotels Group (the former Bass), Whitbread, Allied Domecq and PepsiCo. In a bid to streamline ownership, the company was put up for sale in 2001, but no suitable offer was received. Instead the group finally issued an IPO in December 2005. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see also Soft Drinks Sector index for other companies

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Britvic Soft Drinks website

Robinsons Fruit Shoot	Tango
Pepsi-Cola	Purdey's

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