BSkyB (UK)

BSkyB is the company behind Sky, the UK's foremost pay TV service and the world's first satellite broadcasting business when it was launched by Rupert Murdoch's News Corporation in 1989. After a very shaky start, British Sky Broadcasting eventually established itself as one of the country's most profitable broadcasters, buying up rights to many of the UK's biggest sporting events. Almost a decade after its launch the service became the UK's first digital broadcaster, and now broadcasts more than 450 audio and video channels direct to around a third of all UK households. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Media Sector index for other companies

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BSkyB website

Sky One	Nickelodeon UK
Sky Sports	Paramount Comedy Channel
attheraces	Sky News
SkyBet	The History Channel
PlanetFootball.com	National Geographic Channel
Sky Movies	Nick Jr
Granada SPlus	Sky Ventures
Manchester United TV	MyKindaPlace.com

News Corporation

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