BT Group (UK)

BT Group is the UK's dominant telecoms services provider. In the late 1990s, the group also set out to be "the most successful worldwide communications group". But somehow BT failed to build on its existing strengths and simply stood by while it was outpaced by a series of more aggressive competitors including domestic rival Vodafone. Excessive investments in non-essential minority stakes left BT with a huge debt mountain by early 2001, and the group was forced to sell off almost all of its international assets in order to repair finances and improve performance. A new management team had repaired most of the damage by the end of 2003 and launched a new expansion drive in the UK, including the aggressive roll-out of broadband, culminating in the launch of a TV broadcast service in 2006. Yet BT's profile outside its home market is negligible compared to the large shadows cast by European rivals Deutsche Telekom, France Telecom and Telefonica. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See also Telecoms Sector index for other companies

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BT Group website

BT Retail	Openreach
BT Wholesale	BT Albacom (Italy)
BT Global Services	BT Exact

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