BT Group (UK)

BT is the UK's dominant telecoms services provider. In the late 1990s, the company also set out to be "the most successful worldwide communications group" but somehow BT failed to build effectively on its existing strengths and was outpaced by a series of more aggressive competitors including domestic rival Vodafone. Excessive investments in non-essential minority stakes left BT with a huge debt mountain by early 2001, and the group was forced to sell off almost all of its international assets in order to repair finances and improve performance. A new management team had repaired most of the damage by the end of 2003 and launched a new expansion drive in the UK, including the aggressive roll-out of broadband, culminating in the launch of a TV broadcast service in 2006. Yet competition at home remains intense and BT's profile outside its domestic market is negligible by comparison with the large shadows cast by European rivals Deutsche Telekom, France Telecom and Telefonica. A new push into the international market on behalf of corporate customers from 2005 onwards led to further large losses in 2009.

Which agencies handle advertising for BT? Find out more from the Account Assignments database.

Who are the competitors of BT? See Telecoms Sector index for other companies

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BT Group website

BT Retail	Openreach
BT Wholesale	BT Global Services
PlusNet	Dabs.com

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