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BT is the UK's dominant telecoms services provider. In the late
1990s,
the company also set out to be "the most successful
worldwide communications group" but somehow BT failed to build
effectively on its
existing strengths and was outpaced by a series of more aggressive
competitors including domestic rival Vodafone. Excessive investments
in non-essential minority stakes left BT with a huge
debt mountain by early 2001, and the group was forced to sell off almost
all of its international assets in order to repair finances and improve performance.
A
new management team had repaired most of the damage by the end of 2003 and
launched a new expansion drive in the UK, including the aggressive roll-out of
broadband, culminating in the launch of a TV broadcast service in
2006. Yet competition at home remains intense and BT's profile outside its
domestic market is negligible by comparison with the large shadows cast by European rivals Deutsche
Telekom, France Telecom
and Telefonica. A new push into
the international market on behalf of corporate customers from 2005 onwards
led to further large losses in 2009.
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Competitors: See also Telecoms Sector index for other companies
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