Cadbury plc (UK)

Cadbury Schweppes finally cut loose its soft drinks arm, now Dr Pepper Snapple Group, in May 2008, and changed its name to Cadbury plc. It is now focused entirely on the confectionery sector, where it is currently the global #1. However, Cadbury is set to lose that position once the merger of Mars and Wrigley is completed towards the end of 2008. This has raised the likelihood of a further deal during the course of the year, possibly an alignment of Cadbury with US company Hershey, or even global giants Nestle and Kraft. In recent years, Cadbury has steadily built a strong position in core business, supporting its core Dairy Milk masterbrand and other chocolate products with the acquisition of several gum and mints businesses, including Adams, Stimorol and Hollywood. For the time being, it is still the only company active globally in all three segments of chocolate, sugar candy and gum. Advertising Age estimated global measured advertising expenditure of $493m in 2006, making Cadbury the world's #65 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Confectionery Sector and Soft Drinks Sector indexes for other companies

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Cadbury Schweppes website

Dr Pepper Snapple Group	Stimorol
Cadbury masterbrand	Crunchie
Miniature Heroes	Yowie
Creme Egg	Trebor Allan
Wedel	Trident
Green & Black's	Piasten
Hollywood	Carambar
Certs	Bassett

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