Cadbury plc (UK)

Cadbury Schweppes finally cut loose its soft drinks arm, now Dr Pepper Snapple Group, in May 2008, and changed its name to Cadbury plc. It is now focused entirely on the confectionery sector, where it was until recently the global #1. Cadbury lost that position following the merger of Mars and Wrigley at the end of 2008. The heightened competition has increased the likelihood of further consolidation within the sector, possibly an alignment of Cadbury with US company Hershey, or even global giants Nestle and Kraft. In recent years, Cadbury has steadily strengthened its position, supporting its core Dairy Milk masterbrand and other chocolate products with the acquisition of several gum and mints businesses, including Adams, Stimorol and Hollywood. Until the Mars-Wrigley merger it was the only company active globally in all three segments of chocolate, sugar candy and gum. Advertising Age estimated global measured advertising expenditure of $425m in 2007, making Cadbury the world's #83 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Confectionery Sector for other companies

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Cadbury website

Cadbury's Dairy Milk	Stimorol
Trident	Crunchie
Miniature Heroes	Yowie
Creme Egg	Trebor Allan
Wedel	Stride
Green & Black's	The Natural Confectionery Company
Hollywood	Carambar
Certs	Bassett

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