Carat / Aegis (UK)

Carat is Europe's largest full service media specialist, and the #3 worldwide. According Recma, billings were $26.3bn in 2006. The agency's parent is independent media services group Aegis, ranked by Advertising Age as the #6 ad organisation worldwide in 2007 with revenues of around $2.2bn. Although Carat remains its best-known brand, the group has devoted much of its time recently to the creation of affiliated global networks, such as market research group Synovate, secondary media network Vizeum and interactive brand Isobar. In 2005, Aegis became the focus of acquisition talks, with rival bidders including Havas, Publicis and WPP. None of these discussions has yet culminated in a deal. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Aegis website

Carat	Posterscope
Vizeum	eVerger
Isobar	Outdoor Vision
Feather Brooksbank	Research Fact
Market&More	The Filter Group
Copernicus	Dynamic Logic
Velocity Sports & Entertainment	Market Facts
Demoscopie	AIM
Media Kompetens	Carat Interactive
One Digital	WWWINS
Asia Market Intelligence	iProspect

Carat worldwide

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