Carat


Carat is Europe's largest full service media planning and buying specialist, and ranks among the leaders worldwide. According to Recma, billings were $27.1bn in 2011. It is the biggest brand within what was until recently the independent marketing services group Aegis. Unlike all of its major competitors, Carat had no direct connection to a traditional creative advertising network, giving it a virtually unique position as the world's biggest "media independent" agency. During 2012, however, the entire business was acquired by Japanese giant Dentsu. Earlier the same year, the network scored the biggest account win in its history with the consolidation of the global General Motors account, which it already held in Europe. Carat is partnered within Aegis by digital arm Isobar and secondary media network Vizeum as well as other marketing businesses.

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also:


Subscribers may access the following website links:

Carat website

Aegis

Carat France Carat Germany
Carat UK Carat Norway
Carat Ireland Carat Australia
Carat New Zealand Carat Austria
Carat Manchester Carat Belgium

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