Carat
Carat is Europe's largest full service media planning and buying specialist, and ranks among the leaders worldwide.
According to Recma, billings were $27.1bn in 2011. It is the biggest brand within
what was until recently the independent marketing services group Aegis. Unlike all of its major competitors, Carat had no direct connection to a traditional creative advertising network, giving it a
virtually unique position as the world's biggest "media independent" agency. During 2012, however, the entire business was acquired by Japanese giant Dentsu. Earlier the same year, the network scored the biggest account win in its history with the consolidation of the global General Motors account, which it already held in Europe. Carat is partnered within Aegis by digital arm
Isobar
and secondary media network Vizeum
as well as other marketing businesses.
Which clients does Carat handle? Find
out more from the Adbrands Account Assignments database
Who are the competitors of Carat? See ranking of Leading Media Agency Brands worldwide
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Account assignments and selected regional contact information
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also:
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Subscribers may access the following website links:
Carat website
| Carat France |
Carat Germany |
| Carat UK |
Carat Norway |
| Carat Ireland |
Carat Australia |
| Carat New Zealand |
Carat Austria |
| Carat Manchester |
Carat Belgium |
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