Carat

Carat is Europe's largest full service media planning and buying specialist, and ranks among the leaders worldwide. According Recma, billings were $18.6bn in 2007. It is the biggest brand within independent marketing services group Aegis. Unlike all of its major competitors, Carat has no direct connection to a traditional creative advertising network, giving it a virtually unique position as the world's biggest "media independent" agency. It is partnered within Aegis by secondary media network Vizeum as well as other non-advertising marketing businesses. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also:

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Aegis

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