Carat

Carat is Europe's largest full service media planning and buying specialist, and ranks among the leaders worldwide. According to Recma, billings were $24.5bn in 2010. It is the biggest brand within independent marketing services group Aegis. Unlike all of its major competitors, Carat has no direct connection to a traditional creative advertising network, giving it a virtually unique position as the world's biggest "media independent" agency. In 2012, the network scored the biggest account win in its history with the consolidation of the global General Motors account, which it already held in Europe. Carat is partnered within Aegis by digital arm Isobar and secondary media network Vizeum as well as other marketing businesses.

Which clients does Carat handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of Carat? See ranking of Leading Media Agency Brands worldwide

Subscribers only: Adbrands profile Account assignments and selected regional contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also:

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Carat website

Aegis

Carat France	Carat Germany
Carat UK	Carat Norway
Carat Ireland	Carat Australia
Carat UK	Carat Norway

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