Adbrands Weekly Update
21st Nov 2013:
Premier Foods of the UK picked Carat to handle local media,
following resignation of the account by Starcom MediaVest.
Adbrands Weekly Update 24th Oct 2013: Sony Mobile has scrapped plans to place North American media with MediaCom and
will instead consolidate that job into Carat, which also handles media in the region for PlayStation.
Adbrands Weekly Update 10th Oct 2013:
Carat is to become the dominant media agency in Scotland following a deal to acquire the remaining shares it didn't already own in regional affiliate Media Vision. That business will merge with Carat's Edinburgh office (formerly Feather Brooksbank) to form Carat Scotland. The
resulting agency will be more than
twice the size by billings of any other Scottish agency, according to Aegis Media UK chief executive Rob Horler.
Adbrands Weekly Update 3rd Oct 2013:
Carat boosted its presence on L'Oreal's global roster, winning media duties in Australia from UM.
Adbrands Weekly Update 5th Sep 2013:
GlaxoSmithKline finalised its global media review, consolidating almost all business outside North America with WPP's GroupM agencies. MediaCom, Mindshare and Maxus already hold the business in some markets. On the losing side are Starcom MediaVest and Carat,
who shared responsibility in continental Europe. In the US, the account stays with PHD, which also adds responsibility for
Canada and also West Africa.
Adbrands Weekly Update 15th Aug 2013: Carat notched up another major gain, taking the consolidated British Airways and Iberia global media accounts, from
ZenithOptimedia and Initiative respectively.
Adbrands Weekly Update 27th Jun 2013: Diageo shifted local media for South Korea to Carat.
Adbrands Weekly Update 30th May 2013: In North America, Dentsu picked up its first combined creative & media
account, following the selection by office products retailer Staples of McGarryBowen and Carat. The business is worth around $90m in billings.
Adbrands Weekly Update 30th May 2013: In the first major personnel change since Dentsu's takeover of Aegis, Nigel Sharrocks, chief executive of Aegis Media Global Brands and the effective #2 to CEO Jerry
announced his resignation. "I have enjoyed my time at Aegis Media enormously," he said, "and as the business enters the next chapter of its development, with Dentsu, now seems like the right time for me to step aside." It's not clear if he has another role already lined up.
Before joining Aegis in 2004, Sharrocks was CEO of Warner Bros in the UK, and his wife is the BBC TV presenter Fiona Bruce. He will be succeeded by Peter Huijboom, currently global director of business integration.
Adbrands Weekly Update 4th Apr 2013: Carat captured global media for fashion group Burberry (resigned by UM).