CDP / Dentsu London (UK)

CDP is the UK outpost of Japanese marketing giant, Dentsu. Once famed as London's most creative and prestigious agency, Collet Dickenson Pearce suffered a number of setbacks during the 1980s and 1990s, not least a string of client defections and management problems. In 2001, the struggling agency's rapid decline was halted to some extent by its effective takeover by fast-growing creative boutique Travis Sully to form the awkwardly named cdptravissully. However, the erosion of billings continued. The agency was restructured once again at the end of 2006, and given back its original name of CDP. It is expected to rebrand once more in January 2009 as Dentsu London. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Clients: Which clients does CDP handle? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information

Competitors: see Leading UK Agencies for other companies

Subscribers may access the following website links:

CDP website

Dentsu

Click HERE to subscribe to Adbrands.net and access the profile and website links