Cereal Partners Worldwide / Nestlé Cereals

Cereal Partners is the breakfast cereal joint venture between Nestlé and General Mills, now the world #2 behind Kellogg's. It markets both companies' cereal products in virtually all global markets except North America. Although it is owned 50:50 by its two shareholders, the business generally trades under the Nestlé Cereals brandname and in most countries operations are handled out of the local Nestlé offices. CPW now covers more than 130 countries around the globe, and sales have effectively doubled since 2003. The most significant markets are the UK, Australia, France and Mexico, and the company's brands include the Cheerios and Shredded Wheat portfolios, as well as Uncle Toby's, Fitness, Chocapic, Cookie Crisp and Oats & More.

Which agencies handle advertising for Nestlé Cereals? Find out more from the Account Assignments database.

Who are the competitors of Nestlé Cereals? See Food Sector index for other companies

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Cereal Partners website

Nestlé / General Mills

Chocapic	Shreddies
Koko Krunch	Uncle Toby's

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