CHI & Partners (UK)

CHI & Partners, formerly Clemmow Hornby Inge, is arguably the most successful new agency launched in the UK since 2000, earning the admiration of clients and other agencies for effective creative work and an enviable new business record. Significantly, CHI bypassed the cult status that traditionally nurtures start-up agencies (for example, St Luke's, Mother, Naked and others), but set itself up from day one as one of the big boys. Its key strength has been a fearless support of "big ideas", an approach usually considered over-ambitious for a small independent agency. WPP acquired just under 50% of the company in Spring 2007.

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CHI & Partners website

WPP

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