Chime Communications (UK)

Chime Communications is the holding company for the UK's leading public relations group, Bell Pottinger, as well as other advertising and marketing subsidiaries. It is headed by Lord Bell, the PR guru who moulded the media image of the Conservative Party for much of Margaret Thatcher's political reign during the 1980s. The economic downturn of 2002 hit several of Chime's businesses hard, and the group was forced to initiate a series of sweeping cost-reduction programmes to maintain profitability, including the sale of a controlling share in creative agency HHCL. Later the group strengthened its advertising portfolio with the purchase of VCCP. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Chime Communications

Bell Pottinger	Harvard Public Relations
Good Relations	Insight Marketing
VCCP	Teamspirit
Opinion Leader Research	Ledbury
The Smart Company	TTA
MMK	Traffic

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