Coca-Cola Great Britain (UK)
Responsibility for Coca-Cola and its sister brands in the UK is shared between two strategically linked but financially separate companies. Coca-Cola Great Britain is the local subsidiary of the Coca-Cola Company and is responsible for marketing and overall management of the American group's local brands. However, manufacturing, sales and distribution are all managed by what is now an entirely independent company, Coca-Cola Enterprises, which also operates in France, the Benelux territories of Europe and most of Scandinavia. See also:
Which agencies handle advertising for Coca-Cola GB? Find out more from Adbrands Account Assignments.
Who are the competitors of The Coca-Cola Company? See Non Alcoholic Beverages Sector index
Latest news about Coca-Cola? Click here for recent headlines from Adbrands Weekly Update
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Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 10th Oct 2013: Coca-Cola named Brid Drohan-Stewart as marketing director for Great Britain, filling a role that has empty since Zoe Howorth left in the summer.
Adbrands Weekly Update 2nd May 2013: Coca-Cola's UK marketing chief Zoe Howorth is taking a year's sabbatical from the drinks giant from June. Her successor has yet to be named.
Adbrands Weekly Update 4th Apr 2013: In the UK, Coca-Cola shifted media from longtime incumbent Vizeum to MediaCom
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