Coca-Cola Great Britain (UK)
Responsibility for Coca-Cola and its sister brands in the UK is shared between two strategically linked but financially separate companies. Coca-Cola Great Britain is the local subsidiary of the Coca-Cola Company and is responsible for marketing and overall management of the American group's local brands. However, manufacturing, sales and distribution are all managed by what is now an entirely independent company, Coca-Cola Enterprises, which also operates in France, the Benelux territories of Europe and most of Scandinavia. See also:
Which agencies handle advertising for Coca-Cola Great Britain? Find out more from Adbrands Account Assignments.
Who are the competitors of The Coca-Cola Company? See Non Alcoholic Beverages Sector index for other companies
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Subscribers may access the following website links:
Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2013