Confused.com | Admiral Group (UK)


Admiral Group is the UK's second largest motor insurer after what is now Direct Line Group. It controls a portfolio of different direct insurers including Admiral Insurance, Elephant.co.uk, Diamond and Bell. There are also growing operations in the US (as Elephant or Compare.com) and continental Europe. However, the group is probably best known for its price comparison website Confused.com, which acts as broker for a broad range of financial services including its own car insurance. Admiral's turnover broke the 1.0bn level for the first time in 2009, reaching a record £2.1bn in 2015. Confused.com accounts for only a small part of that sum - just 75m in 2015 - in the form of commission on insurance policy sales. The rest comes from the group's own insurance services. By the end of 2015, Admiral covered 3.3m vehicles in the UK, and another 673,000 in four other markets. The business was established in 1993 as a sideline for Hayter Brockbank, an insurance syndicate within Lloyds of London. Henry Engelhardt was the company's founding director and led the buyout of Admiral from Brockbank in 1999. He stepped down as CEO in 2016 to be succeeded by co-founder David Stevens. Confused.com, launched in 2002, was the UK's first insurance aggregator. A team of managers broke away four years later to launch rival GoCompare. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 7th March 2016

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