
Confused.com (UK)


Confused.com is a UK car insurance price comparison website which acts as
broker for a broad range of financial services including those offered by parent company Admiral Group, a specialist in
direct personal lines insurance. Founded in 1993, Admiral now controls a portfolio of different direct insurers including Admiral
Insurance, Elephant.co.uk, Diamond and Bell. There are also operations in continental Europe and the US. Combined turnover broke
the £1.0bn level for the first time in 2009, and the group insured almost 2.1m customers. Nielsen Media
Research/Marketing estimated measured media spend in 2009 of £24m for Confused.com. Adbrands does not currently profile
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