Cable & Wireless (UK)

Since the 1980s Cable & Wireless has repeatedly reinvented itself in a bid to corner different niches of the telecoms market. So far, however, each attempt has been doomed to failure. Most recently the group made a disastrous decision to bet the house on online services, selling off viable mobile and cable businesses to fund the acquisition of a string of over-priced internet providers. Despite a change of management team in 2003, and another new strategy, the group has yet to find a substantial new niche which it can profitably call home. Click here to find out more; or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Telecoms Sector Index for other companies

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Cable & Wireless website

Cable & Wireless worldwide

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