Adam&Eve DDB was created in 2012 from the merger of the existing DDB London office with fast-expanding independent Adam & Eve. Despite a long-established reputation for creative excellence, the performance of the London outpost of DDB Worldwide had declined significantly since the mid 2000s. Under its previous name of BMP DDB, it was the four-times recipient of Campaign's Agency of the Year award, a feat unbeaten by any other shop. However, the agency struggled during 2006 with management problems and a string of account defections. Stability was restored in 2007, but although its creative output remained strong, DDB London seemed unable to restore its lost billings. It continued to tumble down the UK agency rankings, ending up outside the Top 20 for 2010. It bounced back briefly in 2011 before losing two big accounts at the end of the year. Those concerns were finally erased with what was effectively a reverse takeover of DDB London by the Adam & Eve management team. The merged Adam&Eve DDB has retained a position ever since as arguably the UK's most admired creative agency, winning an unprecedented four Grand Prix at the 2014 Cannes Lions festival.
Selected Adam&Eve DDB advertising
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Adam & Eve DDB London website
Adbrands Weekly Update 21st Jan 2016: Ads Of The Week: "Pick Your Own Offers". Upscale British supermarket Waitrose has decided to fight back against discounters Aldi and Lidl with a new promo, offering 20% off shoppers' ten most regular purchases. Adam&Eve DDB gets the message across with typically elegant and imaginative efficiency. It's why they're still London's finest agency. And though we're not especially fond of the hokey old songs Waitrose has used to back its last three ads we can't deny they do the job perfectly.
Adbrands Weekly Update 12th Nov 2015: Ads of the Week: "Avoid Giftface". We've been pretty disappointed so far with this year's Christmas holiday ads, certainly all those we've seen from the UK. Even the usual stars of the season have failed to live up to expectations, proving to be either ridiculous (John Lewis's absurd "Moon Hitler" spot, as The Guardian newspaper called it) or merely uninspiring (another M&S spot just like all the others it's been running this year). Yet there have been a few gems. Adam&Eve DDB continued its assault on the holiday season with its fifth - yes, fifth! - separate Christmas ad, this time for luxury retailer Harvey Nichols. It may owe more than a little to Bridget Jones, but those old Krimbo jokes are always worth a re-run. I suspect that cringeworthy Christmas gifts may just be a British thing, so here, dear international readers is another quick lesson in our local culture.
Adbrands Weekly Update 5th Nov 2015: Ads of the Week: "What makes your Christmas?". Did anyone realise it's almost Christmas? Clearly someone flicked the holiday switch on November 1st, because the seasonal spots have been coming thick and fast all week. Adam&Eve DDB have been especially busy, with an excellent, ever so slightly profane spot for Mulberry (over on our Facebook page) and the hotly anticipated John Lewis film breaking tomorrow (that'll be on our Facebook page too). However this is their Christmas offering for Waitrose, an improvement in our view on their recent Autumnal debut for the client. Clearly the trend this holiday season, based on the contenders so far this year, is for homely slice-of-life vignettes offering little snapshots of everyone's family celebration. Nicely done, and the food all looks yummy. What more could a supermarket ask for?
Adbrands Weekly Update 30th Sept 2015: Few observers will have been surprised by Lloyds Banking Group's decision to consolidate its advertising with Adam&Eve DDB, transferring flagship brand Lloyds Bank from longtime incumbent RKCR/Y&R. A&E already manage the Halifax brand, and got a foothold in the bigger account with a one-off film to celebrate Lloyds' 150th anniversary. The impressive results - a War Horse-style celebration of the bank's long-establish black horse symbol - were far superior to RKCR's most recent run of homely clip compilations for Lloyds. This represents another worrying blow for the once-mighty RKCR/Y&R which has lost four of its most important clients in less than a year: Virgin Atlantic, Vodafone, Land Rover, and now this.
Adbrands Weekly Update 30th Sept 2015: Ads of the Week "I, Beckham". As previously trailed, here now is the full film for H&M's new David Beckham Essentials range, from Adam&Eve DDB. The set-up is that black comedian Kevin Hart is to play David Beckham in a new movie, so has to shadow him for a week to research the part. Both men's innate charm makes the whole thing a real treat. Becks does especially well, flexing all his newly found acting skills. Great fun, even if it does rather go on a bit too long.
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