DDB London (UK)

With a long-established reputation for creative excellence, DDB London is one of the biggest and most respected UK agencies. Under its previous name of BMP DDB, it was the four-times recipient of Campaign's Agency of the Year award, a feat still unmatched by any other shop. BMP became the UK outpost for Omnicom's DDB Worldwide network in 1989, and the agency finally dropped the BMP tag in 2004 in favour of a uniform DDB Worldwide branding. However, the agency struggled during 2006 with management problems and a string of account defections. Stability was restored in 2007, but the agency has so far been unable to restore its lost billings. It tumbled further down the UK agency rankings in 2008, ending up as #14, with billings estimated by Campaign/Nielsen Media Research at Ł157m. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see ranking of Leading UK Agencies

Subscribers may access the following website links:

DDB London website

Burkitt DDB

DDB Worldwide

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