Adam&Eve DDB was created in 2012 from the merger of the existing DDB London office with fast-expanding independent Adam & Eve. Despite a long-established reputation for creative excellence, the performance of the London outpost of DDB Worldwide had declined significantly since the mid 2000s. Under its previous name of BMP DDB, it was the four-times recipient of Campaign's Agency of the Year award, a feat unbeaten by any other shop. However, the agency struggled during 2006 with management problems and a string of account defections. Stability was restored in 2007, but although its creative output remained strong, DDB London seemed unable to restore its lost billings. It continued to tumble down the UK agency rankings, ending up outside the Top 20 for 2010. It bounced back briefly in 2011 before losing two big accounts at the end of the year. Those concerns were finally erased with what was effectively a reverse takeover of DDB London by the Adam & Eve management team. The merged Adam&Eve DDB has retained a position ever since as arguably the UK's most admired creative agency, winning an unprecedented four Grand Prix at the 2014 Cannes Lions festival.
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Adam & Eve DDB London website
Adbrands Weekly Update 30th Jun 2016: Adam&Eve DDB collected its second Grand Prix of Cannes Lions 2016, this time in the Film category for its cheeky "Shoplifters" ad for upscale retailer Harvey Nichols. A few days earlier it was awarded Grand Prix in Creative Effectiveness for the John Lewis Christmas 2014 campaign. Overall it was the most awarded UK agency at the festival with a further 10 Gold, Silver & Bronze awards.
Adbrands Weekly Update 10th Mar 2016: Ads Of The Week: "For Your Next Step". Adam&Eve DDB shows yet again why it's London's reigning creative powerhouse with this superb campaign for Lloyds Bank; its first since winning the overall account from RKCR/Y&R. This film ticks every emotional box without being flashy or sentimental. Birth, death, love and (gay) marriage, even a father's fears for his daughter's first day at a new school. And slow motion too, just to put the final cherry on top. Because everything looks better with slow-mo. Lovely.
Adbrands Weekly Update 21st Jan 2016: Ads Of The Week: "Pick Your Own Offers". Upscale British supermarket Waitrose has decided to fight back against discounters Aldi and Lidl with a new promo, offering 20% off shoppers' ten most regular purchases. Adam&Eve DDB gets the message across with typically elegant and imaginative efficiency. It's why they're still London's finest agency. And though we're not especially fond of the hokey old songs Waitrose has used to back its last three ads we can't deny they do the job perfectly.
Adbrands Weekly Update 12th Nov 2015: Ads of the Week: "Avoid Giftface". We've been pretty disappointed so far with this year's Christmas holiday ads, certainly all those we've seen from the UK. Even the usual stars of the season have failed to live up to expectations, proving to be either ridiculous (John Lewis's absurd "Moon Hitler" spot, as The Guardian newspaper called it) or merely uninspiring (another M&S spot just like all the others it's been running this year). Yet there have been a few gems. Adam&Eve DDB continued its assault on the holiday season with its fifth - yes, fifth! - separate Christmas ad, this time for luxury retailer Harvey Nichols. It may owe more than a little to Bridget Jones, but those old Krimbo jokes are always worth a re-run. I suspect that cringeworthy Christmas gifts may just be a British thing, so here, dear international readers is another quick lesson in our local culture.
Adbrands Weekly Update 5th Nov 2015: Ads of the Week: "What makes your Christmas?". Did anyone realise it's almost Christmas? Clearly someone flicked the holiday switch on November 1st, because the seasonal spots have been coming thick and fast all week. Adam&Eve DDB have been especially busy, with an excellent, ever so slightly profane spot for Mulberry (over on our Facebook page) and the hotly anticipated John Lewis film breaking tomorrow (that'll be on our Facebook page too). However this is their Christmas offering for Waitrose, an improvement in our view on their recent Autumnal debut for the client. Clearly the trend this holiday season, based on the contenders so far this year, is for homely slice-of-life vignettes offering little snapshots of everyone's family celebration. Nicely done, and the food all looks yummy. What more could a supermarket ask for?
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