Adam&Eve DDB was created in 2012 from the merger of the existing DDB London office with fast-expanding independent Adam & Eve. Despite a long-established reputation for creative excellence, the performance of the London outpost of DDB Worldwide had declined significantly since the mid 2000s. Under its previous name of BMP DDB, it was the four-times recipient of Campaign's Agency of the Year award, a feat unbeaten by any other shop. However, the agency struggled during 2006 with management problems and a string of account defections. Stability was restored in 2007, but although its creative output remained strong, DDB London seemed unable to restore its lost billings. It continued to tumble down the UK agency rankings, ending up outside the Top 20 for 2010. It bounced back briefly in 2011 before losing two big accounts at the end of the year. Those concerns were finally erased with what was effectively a reverse takeover of DDB London by the Adam & Eve management team. The merged Adam&Eve DDB has retained a position ever since as arguably the UK's most admired creative agency, winning an unprecedented four Grand Prix at the 2014 Cannes Lions festival.
Selected Adam&Eve DDB advertising
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Adam & Eve DDB London website
Adbrands Weekly Update 30th Sept 2015: Few observers will have been surprised by Lloyds Banking Group's decision to consolidate its advertising with Adam&Eve DDB, transferring flagship brand Lloyds Bank from longtime incumbent RKCR/Y&R. A&E already manage the Halifax brand, and got a foothold in the bigger account with a one-off film to celebrate Lloyds' 150th anniversary. The impressive results - a War Horse-style celebration of the bank's long-establish black horse symbol - were far superior to RKCR's most recent run of homely clip compilations for Lloyds. This represents another worrying blow for the once-mighty RKCR/Y&R which has lost four of its most important clients in less than a year: Virgin Atlantic, Vodafone, Land Rover, and now this.
Adbrands Weekly Update 30th Sept 2015: Ads of the Week "I, Beckham". As previously trailed, here now is the full film for H&M's new David Beckham Essentials range, from Adam&Eve DDB. The set-up is that black comedian Kevin Hart is to play David Beckham in a new movie, so has to shadow him for a week to research the part. Both men's innate charm makes the whole thing a real treat. Becks does especially well, flexing all his newly found acting skills. Great fun, even if it does rather go on a bit too long.
Adbrands Weekly Update 17th Sep 2015: Ads of the Week: "Made For Bond". Sony gets the party started in anticipation of SPECTRE - the new Bond movie - with a cool spot for its cameras and smartphones, featuring the movie's co-star Naomie "Moneypenny" Harris. Which agency? "The name is DDB... Adam&Eve DDB."
Adbrands Weekly Update 30th Jul 2015: Ads Of The Week: "Summer of Love / Hate". Love it or hate it? Here's Adam&Eve DDB's new campaign for Unilever's Marmite savoury spread, once again mining that brand's long-established hate or love concept. It's a truly bizarre concoction, just like the brand it represents, but we're rather fond of that little Marmite hate headbanger.
Adbrands Weekly Update 16th Jul 2015: Ads Of The Week "Shoplifters". The odd new viral for fashion store Harvey Nichols from Adam&Eve DDB is entertaining but weird: advertising meets shock value reality TV to support the launch of a new loyalty scheme. Real-life shoplifters are made to look wholly ridiculous, not just because of their pathetic attempts to nick stuff, but also with comedy animated heads to obscure their identities. Not at all what you'd expect from a luxury retailer but oddly compelling, especially the final footage of hot pursuit and arrest.
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