Adam & Eve DDB  (UK)


Selected Adam & Eve DDB advertising

Adam & Eve DDB was created in 2012 from the merger of the existing DDB London office with fast-expanding independent Adam & Eve. Despite a long-established reputation for creative excellence, the performance of the London outpost of DDB Worldwide had declined significantly since the mid 2000s. Under its previous name of BMP DDB, it was the four-times recipient of Campaign's Agency of the Year award, a feat still unbeaten by any other shop. However, the agency struggled during 2006 with management problems and a string of account defections. Stability was restored in 2007, but although its creative output remained strong, DDB London seemed unable to restore its lost billings. It continued to tumble down the UK agency rankings, ending up outside the Top 20 for 2010. It bounced back briefly in 2011 before losing two big accounts at the end of the year. Those concerns were finally erased with what was effectively a reverse takeover of DDB London by the Adam & Eve management team.

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 27th Feb 2014: Ads Of The Week "Be More Tea". Well-chosen music can make a good ad great, and a great ad perfect. Actually, our first ad doesn't even need the additional lift it gets from Nilsson's "Everybody's Talkin'". For this brilliant campaign for Lipton Tea, Adam&Eve DDB envisaged a world populated (almost) entirely by Animal from the Muppets. Now that's my kind of city! (In fact, it would be even better without Kermit and Miss Piggy). Clearly the charm of the Muppets will last forever, certainly if they continue to add value to other people's marketing in this way, while also promoting their own movie. Oy vey gevalt indeed! 

Adbrands Weekly Update 13th Feb 2014: Sony Electronics moved its pan-European creative business from McCann London to Adam&Eve DDB, which had already captured the Sony Mobile account last year. 

Adbrands Weekly Update 28th Nov 2013: Ads of the Week: "Sorry! I Spent It On Myself". Here's an arch, almost anti-Christmas ad for luxury retailer Harvey Nichols. Ironically it's from Adam&Eve DDB, who also brought us the mawkish John Lewis Christmas campaign. This is far more satisfying, even if it's more of a slowburn compared to last year's Harvey Nicks ad, which offered a battle royale between two girls wearing the same Christmas party dress. This year, don't waste your money on presents for friends and family. Spend it on yourself!

Adbrands Weekly Update 24th Oct 2013: Ads of the Week: "Woofwagen". As any fool knows, you'll win over one third of the TV audience straightaway if you put dogs in your advertising. Adam&Eve DDB employs just such a crafty ruse in the new spot for Volkswagen, but the result should please even the most ardent cat lovers and that other third of undecided animal agnostics. A&E matches each current VW model to its own canine equivalent with charming amounts of wit and panache. 

Which clients does Adam & Eve DDB London handle? Find out more from Adbrands Account Assignments

Who are the competitors of DDB London? See ranking of Leading UK Agencies

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Adam & Eve DDB London website

DDB Worldwide


Adbrands Weekly Update 9th May 2013: Ads of the Week: "Tall Girl". Adam&Eve DDB has two lovely new ads out for Volkswagen. The "Baby" spot has garnered plenty of coverage, and is great, but we feel we've seen that idea (driving a baby to keep it quiet) too many times before. This other spot, "Tall Girl", is even better, and acknowledges some universal truths about human behaviour which don't often make it into an ad. Tall girls everywhere will be rushing out to buy a new VW up! after seeing this. Lovely.

Adbrands Weekly Update 2nd May 2013: Sony began a shake-up of its global agency roster, adding London's Adam&Eve DDB to the global roster for mobile (alongside McCann) and calling reviews of media for the mobile and electronics businesses, held for the most part by PHD and OMD respectively. 

Adbrands Weekly Update 21st Feb 2013: Ads of the Week: "Born in 1888". Adam&Eve DDB in London has dumped the surfer dudes help-line for its latest campaign for Foster's, but not the dudes themselves, here booted and suited and transported back in time to 1888. Makes you thirsty just watching it.

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