Adbrands Weekly Update
22nd Jan 2015:
Directory magazine published its annual Big Won rankings of the world's most
awarded agencies, campaigns and creative directors, compiled from analysis of all the
different competitions in 2014. BBDO regained its customary place as the world's
most awarded network, ahead of Ogilvy and DDB. However there were some surprises
among the top agencies. Adam&Eve DDB may have grabbed all the
headlines last year,
especially at Cannes, but they actually ended up in second place. The
overall winner was Dentsu Tokyo. Its Sound of Senna campaign for Honda was
actually the single most awarded campaign of the year, accumulating 49 separate
awards over the year, the same number of prizes earned by Adam&Eve's Sorry I
Spent It On Myself campaign for Harvey Nichols. However, the weight of other
work from Dentsu swung the balance in its favour, with 36 other campaigns
awarded. It was also the #1 agency for digital and #1 for design. Leo Burnett
Sao Paulo, Almap BBDO Sao Paulo and BBDO New York rounded out the top five.
Adbrands Weekly Update 8th Jan 2015: Ads of the Week: "Let It Fly".
Adam&Eve DDB's debut on the Virgin Atlantic account is a bit of a puzzler. As a film, it's excellent, with great production values, strong editing and a muscular voiceover from Andy "Gollum" Serkis. But it's surprisingly tangential to the service it's designed to
promote. RKCR/Y&R's ads said a good deal more about Virgin Atlantic than this, which could be for just about any airline. Yes, shouts the ad, you should fly to New York to make that pitch. The choice of airline seems more like an afterthought.
Adbrands Weekly Update
13th Nov 2014: Ads of the Week: "Win Christmas". Another week,
another great Christmas ad from Adam&Eve DDB. Clearly, the agency has been multi-tasking,
unveiling this unexpectedly funny and irreverent sketch for luxury accessories range
Mulberry a week after its John Lewis showstopper. We imagine LVMH's Bernard Arnault would sneer at
the ad's vulgarity, but we think it's an engagingly attention-grabbing offering. Presumably there's more to come from A&E as well. Coming after an
extraordinary year in which last year's Harvey Nichols ad ended up as the year's single most awarded, A&E is clearly in pole position to top everyone's Agency of the Year round-up.
Adbrands Weekly Update 6th Nov 2014: Ads of the Week: "Monty The Penguin".
Christmas has come even earlier this year. You have to pity any other poor advertiser who has to compete this week with that annual seasonal miracle, the launch of the new John Lewis ad. This has evolved into an event in its own right to equal Christmas
itself. Frankly we had our doubts after last year's semi-dud, the animated bear & hare slush-fest. But all is forgiven because the 2014 edition is utterly delightful, a welcome return to live action and what must surely be some technically brilliant CG. Adam&Eve DDB once again excel.
Even the hardest heart will melt.
Adbrands Weekly Update 23rd Oct 2014: Ads of the Week: "Welcome". Here's the film to launch Diageo's celebrity collaboration with David Beckham, new whisky variant Haig Club. Adam&Eve DDB and star director Guy Ritchie signed up for creative duties.
(That's also Ritchie casting off under the bridge, by the way). Poor old Becks. No one seems very pleased to see him here, especially the bekilted host, despite the fact that he's the only recognisable celebrity and even brought his own booze. He even has to take all the photographs. Maybe he should go wager Jude Law for a yacht
and a bottle of Johnnie Walker Blue instead...
Which clients does Adam&Eve DDB London handle? Find
out more from Adbrands Account Assignments
Who are the competitors of DDB London? See ranking of Leading UK Agencies
Account assignments and selected regional contact information
Adbrands Company Profiles provide a detailed analysis of the history and current operations of
leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and
weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including
details of which advertising agency handles which accounts in which countries for major markets.
Subscribers may access the following website links:
Adam & Eve DDB London website