DDB London (UK)

With a long-established reputation for creative excellence, DDB London is one of the biggest and most respected UK agencies. Under its previous name of BMP DDB, it was the four-times recipient of Campaign's Agency of the Year award, a feat still unmatched by any other shop. BMP became the UK outpost for Omnicom's DDB Worldwide network in 1989, and the agency finally dropped the BMP tag in 2004 in favour of a uniform DDB Worldwide branding. However, the agency struggled during 2006 with management problems and a string of account defections. Stability was restored in 2007, but although its creative output remains strong, the agency has so far been unable to restore its lost billings. It tumbled further down the UK agency rankings in 2009, ending up as #19, with billings estimated by Campaign/Nielsen at Ł112m.

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Subscribers may access the following website links:

DDB London website

Burkitt DDB

DDB Worldwide

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