Adam&Eve DDB  (UK)

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Adam&Eve DDB was created in 2012 from the merger of the existing DDB London office with fast-expanding independent Adam & Eve. Despite a long-established reputation for creative excellence, the performance of the London outpost of DDB Worldwide had declined significantly since the mid 2000s. Under its previous name of BMP DDB, it was the four-times recipient of Campaign's Agency of the Year award, a feat unbeaten by any other shop. However, the agency struggled during 2006 with management problems and a string of account defections. Stability was restored in 2007, but although its creative output remained strong, DDB London seemed unable to restore its lost billings. It continued to tumble down the UK agency rankings, ending up outside the Top 20 for 2010. It bounced back briefly in 2011 before losing two big accounts at the end of the year. Those concerns were finally erased with what was effectively a reverse takeover of DDB London by the Adam & Eve management team. The merged Adam&Eve DDB has retained a position ever since as arguably the UK's most admired creative agency, winning an unprecedented four Grand Prix at the 2014 Cannes Lions festival.

Selected Adam&Eve DDB advertising

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 

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Adam & Eve DDB London website


DDB Worldwide

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 30th Jul 2015: Ads Of The Week: "Summer of Love / Hate". Love it or hate it? Here's Adam&Eve DDB's new campaign for Unilever's Marmite savoury spread, once again mining that brand's long-established hate or love concept. It's a truly bizarre concoction, just like the brand it represents, but we're rather fond of that little Marmite hate headbanger.

Adbrands Weekly Update 16th Jul 2015: Ads Of The Week "Shoplifters". The odd new viral for fashion store Harvey Nichols from Adam&Eve DDB is entertaining but weird: advertising meets shock value reality TV to support the launch of a new loyalty scheme. Real-life shoplifters are made to look wholly ridiculous, not just because of their pathetic attempts to nick stuff, but also with comedy animated heads to obscure their identities. Not at all what you'd expect from a luxury retailer but oddly compelling, especially the final footage of hot pursuit and arrest.  

Adbrands Weekly Update 2nd July 2015: The 2015 Cannes Lions Festival finished off on Saturday night with a big blowout of awards. Adam&Eve DDB was awarded the Grand Prix in Film Craft for its charming Christmas 2014 campaign for John Lewis featuring Monty the Penguin. 

Adbrands Weekly Update 11th Jun 2015: In the UK, RKCR/Y&R needs to keep its wits about it as it is joined on the Lloyds Bank account by Adam&Eve DDB. The latter, which already handles sister brand Halifax, has been charged with developing a campaign to celebrate Lloyds' 250th anniversary. It also picked up a brief from the England Football Association to promote Women's Football. 

Adbrands Weekly Update 21st May 2015: Ads Of The Week "Duck". Adam&Eve DDB's new ads for Genius Gluten-Free sliced bread are adorable, featuring a selection of bloated animals struggling to cope with everyday life after eating normal wind-inducing bread. It's a brilliant concept, executed with immense charm by animators Kyra Buschor and Constantin Paeplow, based on their similarly rotund Rollin' Wild animations. See more on our Facebook page as well as some of the original Rollin' Wild films.

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