Adam&Eve DDB  (UK)

Selected Adam&Eve DDB advertising

Adam&Eve DDB was created in 2012 from the merger of the existing DDB London office with fast-expanding independent Adam & Eve. Despite a long-established reputation for creative excellence, the performance of the London outpost of DDB Worldwide had declined significantly since the mid 2000s. Under its previous name of BMP DDB, it was the four-times recipient of Campaign's Agency of the Year award, a feat still unbeaten by any other shop. However, the agency struggled during 2006 with management problems and a string of account defections. Stability was restored in 2007, but although its creative output remained strong, DDB London seemed unable to restore its lost billings. It continued to tumble down the UK agency rankings, ending up outside the Top 20 for 2010. It bounced back briefly in 2011 before losing two big accounts at the end of the year. Those concerns were finally erased with what was effectively a reverse takeover of DDB London by the Adam & Eve management team. The merged Adam&Eve DDB has retained a position ever since as arguably the UK's most admired creative agency.

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 13th Nov 2014: Ads of the Week: "Win Christmas". Another week, another great Christmas ad from Adam&Eve DDB. Clearly, the agency has been multi-tasking, unveiling this unexpectedly funny and irreverent sketch for luxury accessories range Mulberry a week after its John Lewis showstopper. We imagine LVMH's Bernard Arnault would sneer at the ad's vulgarity, but we think it's an engagingly attention-grabbing offering. Presumably there's more to come from A&E as well. Coming after an extraordinary year in which last year's Harvey Nichols ad ended up as the year's single most awarded, A&E is clearly in pole position to top everyone's Agency of the Year round-up.

Adbrands Weekly Update 6th Nov 2014: Ads of the Week: "Monty The Penguin". Christmas has come even earlier this year. You have to pity any other poor advertiser who has to compete this week with that annual seasonal miracle, the launch of the new John Lewis ad. This has evolved into an event in its own right to equal Christmas itself. Frankly we had our doubts after last year's semi-dud, the animated bear & hare slush-fest. But all is forgiven because the 2014 edition is utterly delightful, a welcome return to live action and what must surely be some technically brilliant CG. Adam&Eve DDB once again excel. Even the hardest heart will melt.

Adbrands Weekly Update 23rd Oct 2014: Ads of the Week: "Welcome". Here's the film to launch Diageo's celebrity collaboration with David Beckham, new whisky variant Haig Club. Adam&Eve DDB and star director Guy Ritchie signed up for creative duties. (That's also Ritchie casting off under the bridge, by the way). Poor old Becks. No one seems very pleased to see him here, especially the bekilted host, despite the fact that he's the only recognisable celebrity and even brought his own booze. He even has to take all the photographs. Maybe he should go wager Jude Law for a yacht and a bottle of Johnnie Walker Blue instead...

Adbrands Weekly Update 7th Aug 2014: The week's most notable new assignment was the capture by Adam&Eve DDB of Virgin Atlantic's global creative account, following a 20-year run at RKCR/Y&R, who have been responsible for a string of memorable campaigns. They're a tough act to follow, but if anyone can do it, it's probably Adam&Eve DDB. The shift reflects Virgin's increasing integration into Delta and Air France-KLM's SkyTeam alliance. 

Adbrands Weekly Update 17th Jul 2014: Ads of the Week: "Welcome to the FutureYou". Back To The Future. Ahhhh! That's one of those cultural touchstones that somehow retains its power 30 years - yes 30 years! - after its creation. Is there anyone who doesn't know and love that movie? Adam&Eve DDB and the marketing department at retailer Phones4u certainly do. Here's their lovely new homage to a timeless classic. Enjoy!

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Adam & Eve DDB London website

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