Debenhams (UK)

Debenhams is the UK's second largest department store operator (after John Lewis), specialising in affordable designer fashion as well as home furnishings, beauty products and electrical appliances. The group has experienced something of a rollercoaster ride in recent years. During the 1990s, a new management team installed by what was then Burton Group successfully reinvented what had been one of the country's most staid and old fashioned retail chains. Spun off as an independent company, Debenhams' success continued during the early 2000s under new chief executive Belinda Earl, before it fell prey to private equity buyers in 2003. Performance has been less sure-footed since then, especially after the group went public again in 2006. Yet, despite the current challenging market, Debenhams appears to have turned the corner since late 2007, stealing market share even from traditional rivals such as Marks & Spencer. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Retail Sector and Fashion & Accessories Sector for other companies

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Debenhams website

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