Diageo (UK)
Diageo
is
the world's foremost alcoholic drinks business, formed in 1997 through the merger of Grand Metropolitan and
Guinness. It has streamlined its operations considerably since then, selling
off food brands Pillsbury and Burger King,
while also adding the choicest brands from the former Seagram
portfolio. Diageo now manages an extensive liquor cabinet which houses several
of the world's best known spirits brands including Smirnoff,
Johnnie Walker, Captain Morgan Rum and Baileys liqueur,
as well as Guinness
stout. Advertising Age estimated global measured advertising
expenditure of $359m in 2006, making Diageo the world's #82 advertiser. Click
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Competitors: see also Alcoholic Beverages Sector index for other brands and companies
Subscribers may access the following website links:
Diageo website
|
Smirnoff |
J&B
Scotch Whisky |
|
Guinness |
Gordon’s |
|
Johnnie Walker |
Crown
Royal |
| Captain Morgan's Rum |
Archers |
|
Windsor Royal |
Blossom Hill |
| Tessera
Vineyards |
Seagram's
7 Crown |
|
Sterling
Vineyards |
Seagram's
VO |
| Barton
& Guestier |
Bailey's
Irish Cream |
| Bundaberg Rum |
Tanqueray
Gin |
|
Baron Philippe |
Red Stripe |
| Jose
Cuervo Tequila |
Jose de Souza |
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