RBS Insurance / Direct Line (UK)

Direct Line is the biggest brand within RBS Insurance, a division of the Royal Bank of Scotland which also houses a number of other insurance brands including Churchill and Green Flag roadside services. It is the UK's leading personal lines insurer. Direct Line revolutionised the insurance market in the UK when it launched in 1985, based on the simple premise that insurance could be sold more cost-effectively by cutting out brokers and dealing direct with customers by phone. It was the first UK insurer to operate in this way, and has successfully rolled out its service into several European markets. In 2008 RBS said it was considering the sale of part or all of the group to raise funding. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see Financial & Insurance Index for competitive companies

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Direct Line	Churchill Insurance
jamjarcars	Privilege Insurance
Green Flag	Devitt

Royal Bank of Scotland

Linea Directa Spain	Direct Line (Italy)
Direct Line (Germany)

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