DSG International (UK)

DSGi (or DSGi) has long held a leading position in the UK as its most influential champion of mass-market high-tech electronics. For more than 50 years, its Dixons chain served as the principal gateway for the introduction of cameras, audio equipment, computers and more recently the internet and DVDs into British homes. However the main brand within what was then Dixons Stores Group was increasingly overshadowed by sister chains Currys and PC World, as well as the group's move into Europe, where it had established a firm foothold with brands including PC City, Elkjop and UniEuro. Those developments prompted a change of corporate name to DSG International in 2005, and a phasing out of the Dixons brand in favour of the main Currys banner. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see also Retail Sector index for other companies

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DSG International website

Dixons	Pixmania.com
Currys	The TechGuys
PC World	MicroWarehouse
El-Giganten	Genesis Communications
Electrocity	Markantalo
UniEuro	Elkjop
PC City	Kotsovolos
PC World Business	Electro World

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