Daily Mail & General Trust (UK)

Daily Mail & General Trust (DMGT) is the last of the old-school British media empires, controlled by Viscount Rothermere whose great-great-uncle Lord Northcliffe was arguably the world's first media baron. The group is best-known for The Daily Mail and Mail on Sunday, published by its Associated Newspapers division. First published in 1896, and now selling around 2.1m copies a day, The Daily Mail is the UK's best-selling middle-market newspaper, and the #2 national daily overall (behind News International's The Sun). Strongly conservative, the tabloid has a reputation for campaigning journalism in defence of "family values". Its gossip-heavy website Mail Online became the world's most visited news site in 2012. Until early 2009, the group was also the owner of the Evening Standard, London's only paid-for, but loss-making, evening newspaper. It was sold to Russian tycoon Alexander Lebedev for a nominal sum. DMGT still controls a large portfolio of around 100 regional newspapers in Britain as well as interests in trade exhibitions and radio broadcasting. Group revenues were just under Ł2.0bn in 2010. Adbrands no longer offers a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 28th November 2011

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