Daily Mail & General Trust (UK)


Daily Mail & General Trust (DMGT) is the last of the old-school British media empires, controlled by the 4th Viscount Rothermere whose great-great-uncle Lord Northcliffe was arguably the world's first media baron. The group is best-known for The Daily Mail and Mail on Sunday, published by its Associated Newspapers division. First published in 1896, and now selling around 1.9m copies a day, The Daily Mail is the UK's best-selling middle-market newspaper, and the #2 national daily overall (behind News UK 's The Sun). Strongly conservative, the tabloid has a reputation for campaigning journalism, supposedly in defence of "family values". Its gossip-heavy website MailOnline has been the world's most visited news site since 2012, with more than 200m unique users per month by 2015. Until early 2009, the group was also the owner of the Evening Standard, London's only evening newspaper. It was sold to Russian tycoon Alexander Lebedev for a nominal sum. In 2012, the group also sold off its portfolio of around 100 regional newspapers in Britain. Although best known as a UK newspaper group, DMGT's biggest and most profitable business is B2B. It controls finance specialist Euromoney, catastrophe management consultancy RMS and several large business B2B information, exhibitions and events divisions. Other assets include fast-expanding UK property site Zoopla (via a 32% stake) and voucher marketer Wowcher. Group revenues for the year to Sept 2015 were 1.84bn. Martin Morgan is chief executive. Adbrands no longer offers a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 25th November 2015


Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 26th Nov 2015: Despite the spectacular continuing growth of its MailOnline website, news and B2B publisher DMGT delivered a lacklustre set of results for the year to Sept. Reported revenues from continuing operations drifted 1% lower to £1.85bn, while statutory pretax profits slumped 19% to £216m. Ironically it was not the consumer publishing businesses anchored by the Daily Mail newspaper that were to blame as much as the group's more substantial B2B divisions, such as Euromoney and the events business. MailOnline continued to soar. It is the world's most popular English language news site, topping 13m unique users per day, and over 200m a month. But its revenues are still negligible compared to other group units, just £73m last year. Even DMGT's London free paper Metro made more, while the Daily Mail itself was almost seven times bigger at £499m.

Adbrands Weekly Update 12th Dec 2013: The dominance of News UK's tabloid The Sun in the local newspaper industry came under threat for the first time in decades. Although it remains the country's best-selling paper overall as well as throughout the working week, its Saturday edition was overtaken during November by the Daily Mail. Saturday sales of The Sun averaged 2.45m copies across the month, compared to 2.47m for the Daily Mail. The latter's marketing chief Roland Agambar credited "the strength of the Mail brand, the success of our loyalty strategy and the advantage of continued editorial and commercial investment". The change has considerable symbolic significance for both papers, although the Mail has little chance just yet of overtaking its rival across the full week, with sales averaging 1.75m copies to The Sun's 2.09m.

Adbrands Weekly Update 28th Nov 2013: UK-based media group DMGT, owner of  middle-market tabloid the Daily Mail and its massively successful Mail Online website, as well as property site Zoopla and a large events and B2B division, reported results for the year to September. Reported revenues were more or less flat year-on-year at 1.75bn, because of the divestment of regional newspaper business Northcliffe at the end of 2012. Underlying profits rose 10% to 282m before exceptional items. The Mail businesses contributed revenues of 603m, down slightly year-on-year because the rapid growth of Mail Online only partly offset falling print advertising and circulation revenues. MailOnline had a staggering 9.5m average daily unique browsers in Sept 2013, up 48% on the previous year.


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