Dreams (UK)

Dreams is the UK's largest retailer of beds and related bedroom furniture. The business expanded rapidly following the opening of the first store by founders Mike and Carol Clare in 1985. They sold the business to private equity firm Exponent in 1998 for 222m. The chain continued to expand rapidly, taking advantage of the collapse of several rival retailers. However, it encountered financial problems of its own in 2012 as a result of the economic environment. Following a pre-agreed administration it was acquired in 2013 by another private equity fund, Sun European, for just 35m. At the same time, it shut around more than a third of its UK stores, ending up with an estate of around 160 outlets. Sales for 2013 were 152m. Mike Logue is chief executive. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 31st January 2015

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.


Adbrands.net. All rights reserved Mind Advertising Ltd 1998-2017