Dreams (UK)

Dreams is the UK's largest retailer of beds and related bedroom furniture, with a chain of more than 200 superstores across the country. The business has expanded rapidly since the opening of the first store by founder Mike Clare in 1985. It is now owned by private equity firm Exponent. Annual sales are around Ł150m; Nielsen estimated media expenditure of Ł32m in 2009. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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