Ford of Britain (UK)

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Ford of Britain is the local subsidiary of America's second largest vehicle manufacturer, and celebrated its centenary in the UK in 2011. It has been the country's top-selling car brand for 40 years. For much of the past century Britain also served as the headquarters for Ford's European business, but this was transferred to Germany in 1998. Europe has long been one of the group's most troubled regions financially, and Ford has announced a series of measures since 1999 designed to cut costs and boost profitability. These included the winding down of car production at its core Dagenham factory. See also Ford Motor Company.

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 

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The Adbrands Company Profile of Ford UK summarises the company's history and current operations and also contains the following website links:

Ford of Britain website

Parent

Ford Motor Company

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