Gallaher / Japan Tobacco International

Cigarette manufacturer Gallaher Group is an important player in the UK, top dog in the full-price tobacco market thanks to its two leading brands Benson & Hedges and Silk Cut which share more than half of the premium cigarette sector, and sister brands including Hamlet, Condor and Old Holborn. US-owned until 1997, Gallaher won its independence that year, and subsequently expanded into Russia, Austria and Sweden. But it remained a minor player on the global stage, dominated by much bigger rivals such as British American Tobacco and Philip Morris. In 2006, Gallaher was acquired by Japan Tobacco in what was then the biggest ever foreign takeover by a Japanese firm. Gallaher's various subsidiaries were absorbed into the Japan Tobacco International portfolio, which also markets the Camel and Winston cigarettes in all countries except the US. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Tobacco Sector index for other companies

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Gallaher Group website

Benson & Hedges	Zigarre Austria
Memphis	Nil
Tobaccoland	Austria Tabak

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