Gold Greenlees Trott / GGT (UK)

Once upon a time, plucky British agency GGT came close to turning itself into of the world's big agency groups. However, mountainous debt and the disastrous takeover of larger rival BDDP turned GGT into prey instead of predator. The group was rescued by Omnicom in 1998, and carved up. Most of BDDP and GGT was absorbed into the TBWA network. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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