GlaxoSmithKline (UK)


GlaxoSmithKline is Europe's biggest pharmaceutical company, and the world #2 behind Pfizer. However, like other manufacturers, it is wrestling with the triple threats of generic competition, ever more rigorous regulatory scrutiny, and the challenge of keeping its drug development pipeline filled. Could another acquisition be on the cards? In addition to its pharmaceutical brands, the company has an extensive presence in OTC medicines and personal care products, as well as nutritional and energy drinks. Advertising Age estimated global measured advertising expenditure of $1.8bn in 2006, making GSK the world's #14 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see also Pharmaceutical Sector and Soft Drinks Sector for other companies


Subscribers may access the following website links:

GlaxoSmithKline website

Pharmaceuticals

Paxil Combivir
Augmentin Serevent
Advair Zofran
Avandia Valtrex
Seretide Wellbutrin
Combivir Flonase
Flonase Flonase
Flovent Ventolin
Imitrex Zofran
Valtrex Lamictal
GlaxoSmithKline Worldwide Vaccines Levitra

Consumer Healthcare

Aquafresh Requip
Beechams Cold and Flu Poli-Grip
Sensodyne Ecotrin
Lucozade Geritol
Lucozade Sport Nicoderm
Macleans Abreva
Horlicks Alluna
Tums Nicorette
NiQuitin Oscal
Ribena Tagamet
Solstis Contac
Abtei Oxybalance
Citrucel Sominex

GlaxoSmithKline worldwide

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