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GlaxoSmithKline
is one of Europe's biggest pharmaceutical companies. However,
like other manufacturers, it is wrestling with the triple threats of generic competition, ever more rigorous regulatory scrutiny,
and the challenge of keeping its drug development pipeline filled. GSK's problems have, arguably, been more serious than some of its rivals, resulting in its demotion from the coveted position as global #2 several years ago. It now lags behind even its Swiss rivals by overall
revenues. Could another large acquisition be on the cards? In addition to
its pharmaceutical brands, the company has an extensive presence in OTC medicines and personal care products, as well as
nutritional and energy drinks. In fact, perhaps surprisingly, GSK is not only one of the world's biggest drug companies, but
also the UK's #3 soft drinks marketer behind Coca-Cola and Britvic. See also AquaFresh/Sensodyne profile.
Which agencies handle advertising for GlaxoSmithKline? Find
out more from the Account Assignments database
Who are the competitors of GlaxoSmithKline? See also Pharmaceutical Sector and Soft
Drinks Sector
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GlaxoSmithKline website
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Pharmaceuticals
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GlaxoSmithKline worldwide
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