GlaxoSmithKline (UK/US)


GlaxoSmithKline is one of Europe's biggest pharmaceutical companies. However, like other manufacturers, it is wrestling with the triple threats of generic competition, ever more rigorous regulatory scrutiny, and the challenge of keeping its drug development pipeline filled. GSK's problems have, arguably, been more serious than some of its rivals, resulting in its demotion from the coveted position as global #2 several years ago. It now lags behind even its Swiss rivals by overall revenues. Could another large acquisition be on the cards? In addition to its pharmaceutical brands, the company has an extensive presence in OTC medicines and personal care products, as well as nutritional and energy drinks. In fact, perhaps surprisingly, GSK is not only one of the world's biggest drug companies, but also the UK's #3 soft drinks marketer behind Coca-Cola and Britvic. See also AquaFresh/Sensodyne profile.

Which agencies handle advertising for GlaxoSmithKline? Find out more from the Account Assignments database

Who are the competitors of GlaxoSmithKline? See also Pharmaceutical Sector and Soft Drinks Sector

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GlaxoSmithKline website

Pharmaceuticals

Paxil Combivir
Augmentin Serevent
Advair Zofran
Avandia Valtrex
Seretide Wellbutrin
Combivir Flonase
Flonase Flonase
Flovent Ventolin
Imitrex Zofran
Valtrex Lamictal
GlaxoSmithKline Worldwide Vaccines Requip

Consumer Healthcare

Aquafresh Citrucel
Beechams Cold and Flu Poli-Grip
Sensodyne Contac
Lucozade Geritol
Abtei Nicoderm
Macleans Abreva
Horlicks Alluna
Tums Nicorette
NiQuitin Oscal
Ribena Oxybalance

GlaxoSmithKline worldwide

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