Guinness: Brand Profile

Guinness is one of the world's best-known beer brands, and one of the key drinks in Diageo's global portfolio. Yet Guinness's reputation is arguably much bigger than its sales would suggest. Something of an acquired taste, the stout trails higher-selling international lagers such as Heineken or Carlsberg, although its distinctive black-and-white branding and striking, often surreal advertising is recognized worldwide. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see also Alcoholic Beverages Sector index for other brands and companies

The Adbrands Brand Profile of Guinness summarises the drinks history and current operations. Subscribers may access the following website links: guiness

Guinness website

Diageo

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