GUS (UK)

Once Britain's largest retail group, GUS completed its long-expected break-up with the demerger of its last two divisions in October 2006. Credit services agency Experian and UK merchandiser Home Retail Group were spun off separately to shareholders. GUS had already sold off its home shopping business in 2004 to what is now Shop Direct Group, and completed the spin-off of upscale fashion retailer Burberry in 2005. Following these demergers, the main GUS parent was dissolved. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Home Retail Group	Burberry
Experian	Shop Direct Group

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