HBOS (UK)

Until the summer of 2008, HBOS (Halifax Bank of Scotland) still regarded itself as the challenger to the UK's traditional high street banks owned by the so-called "Big Four" of HSBC, RBS, Barclays and Lloyds TSB. In reality, it was already well and truly part of the establishment. Formed in 2001 from the merger of two separate banks each strong in its own specialist area, HBOS had by 2007 risen to become the UK's #4 financial services business by assets. Halifax brought with it the UK's biggest mortgage lending portfolio, while Bank of Scotland is strong in small business lending and has dynamic trading partnerships with the likes of Sainsbury and the AA. However, the dramatic economic problems originating in the US subprime mortgage sector had a devastating effect on HBOS during 2008 because of its reliance on increasingly hard-pressed capital markets to cover day-to-day funding. Following a catastrophic collapse in its share price by September 2008, HBOS agreed to be taken over by rival Lloyds TSB. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Financial & Insurance Sector index for other companies

The Adbrands Company Profile of HBOS summarises the company's history and current operations, and contains the following links:

HBOS (Halifax Bank of Scotland) website

Halifax	St James's Place Capital
Bank of Scotland	Halifax Equitable
Clerical Medical	esure
Intelligent Finance	Godfrey Davis
Birmingham Midshires	Bank of Wales
Capital Bank	Bank of Western Australia
Automobile Association Financial Services	NFU Mutual Finance
The Mortgage Business	Sainsbury's Bank
Lex Vehicle Leasing	Halifax Cetelem

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