Heineken UK


Previously the UK's leading brewer, Scottish & Newcastle ceased to exist as an independent company in May 2008 following acceptance of a break-up bid by Carlsberg and Heineken. It had featured for many years high on the list of potential takeover targets in the rapidly consolidating beer market. Carlsberg took full control of Baltic Beverages, Russia's leading brewer, as well as S&N's French subsidiary Kronenbourg and its operations in Greece and China. Heineken assumed control of S&N's core UK operations - where its market-leading beers include Foster's and John Smith's - as well as interests in Portugal, Finland and India. The company continued to trade under the Scottish & Newcastle name until November 2009, when it became Heineken UK.

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Competitors: see Alcoholic Beverages index for other companies.


Subscribers may access the following website links:

Heineken UK website

Foster's Strongbow
Heineken Murphy's
Bulmer's Beamish
Kronenbourg 1664 John Smith's
Newcastle Brown Ale Amstel

Heineken

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