United London (UK)

United London was, for a while, the new name for HHCL, a star agency of the 1990s which later fell on hard times. HHCL was enormously influential during that decade, introducing a bizarre and often controversial sense of humour into its work that spawned many soulmates (such as Mother), as well as imitators. Named Agency of the Decade by UK ad industry bible Campaign, that accolade brought a terrible curse with it, for 2001 turned out to be the agency's worst year ever, as a string of major accounts moved elsewhere. After several restructurings, HHCL joined WPP's Red Cell Network, and was subsequently split off into new network United. However, even under a new name, United struggled to establish its position in the market. It was finally merged into WPP's Grey London in Spring 2007. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: see ranking of Leading UK Agencies

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United London website

United Network

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