Birds Eye Iglo

Birds Eye Iglo is the new name for Unilever's European frozen foods division. It was sold to private equity fund Permira in 2006. It remains the leading player in its region in frozen prepared meals and side-dishes, marketed under two different names, depending on territory. It was a pioneer in establishing the market for frozen food during the 1950s, and in the UK, Birds Eye has long been one of the country's best-known food brands, encompassing a wide range of frozen vegetables, fish and meats. A similar selection is marketed in several continental European markets as Iglo. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Birds Eye

Iglo

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