Ad Expenditure: US$25.87bn 2016 GroupM Forecast This Year Next Year Dec 2015

Top Advertisers

Sky
Procter & Gamble
BT
Unilever
Tesco
Asda

The Top Advertisers in the UK in 2014

 BSkyB  Reckitt Benckiser
 Procter & Gamble  DFS
 BT Group  Sainsbury's
 Unilever  TalkTalk
 Asda  Aldi
 Tesco  McDonalds
 Virgin Media  JD Williams
 Morrisons  British Gas

Source: Nielsen/GroupM

The Top 100 Advertisers in the UK in 2013

#1 to #25 #26 to #50
 BSkyB  Direct Line
 Procter & Gamble  Shop Direct
 BT Group  Argos
 Unilever  JD Williams
 Tesco  Ford
 Asda  Google
 TalkTalk  Mars Confectionery
 Virgin Media  National Lottery
 Morrisons  Halifax (Lloyds)
 DFS  Specsavers
 Vodafone  Kellogg Company
 McDonalds  Barclaycard
 Reckitt Benckiser  O2
 L'Oreal Paris  B&Q
 Nestle  Amazon
 Lloyds Bank  Vauxhall
 Sainsbury's  Volkswagen
 Microsoft  Barclays
 British Gas  Cooperative Food
 Aldi  Coca-Cola
 Boots  Mars UK
 Dixons Retail  Hutchison 3G
 Samsung  John Lewis
 EE  Santander
 Marks & Spencer  Beiersdorf
#51 to #75 #76 to #100
 GlaxoSmithKline  Confused.com
 KFC  Sony Mobile
 BGL Group  Debenhams
 20th Century Fox  Sony Music
 Apple  Churchill (Direct Line)
 Lidl  Ikea
 Heineken  William Hill
 NatWest  Citroen
 GoCompare.com  Diageo
 Renault Skoda (Volkswagen)
 MoneySupermarket  Axa Sun Life Direct
 BMW  Chanel
 L'Oreal Garnier  Harveys Furnishing
 Audi  Nissan
Waitrose (John Lewis)  Post Office
 E1 Entertainment  eBay
 Warner Bros  Outside Clinic
 WDFC  Mondelez
 Toyota  Fiat Auto
 HSBC  Aviva
 Wickes  Mercedes-Benz
 Muller Dairy  Carphone Warehouse
 Peugeot  LV= Liverpool Victoria
 Colgate Palmolive  American Express
 Universal Pictures  Saga Services

Source: Brand Republic/Nielsen

Other British Companies & Brands

 British Airways  Kit Kat
 Harveys Furniture Group  Premier Foods
 Dreams  Mitchells & Butler
 Arcadia  Johnnie Walker
 AstraZeneca  Nestle Rowntree
 British American Tobacco  New Look
 Benson & Hedges  Next
 Associated Newspapers  Aquafresh
 BP  Prudential
 Britvic  River Island
 Burberry  Royal Bank of Scotland
 Royal Mail Group  Shell
 French Connection  InterContinental Hotels Group
 HMV  Virgin
 Guinness  Weetabix
 Government Communication Service  

Gone but (not quite) forgotten

 GUS Great Universal Stores  Woolworths
 EMI  Abbey National

Other leading United Kingdom Agencies and Advertisers profiled by Adbrands

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