Innocent Drinks (UK)

Independent company Innocent Drinks has snapped up a leading position in UK supermarkets with its range of lovingly prepared fresh fruit smoothies. Assisted by quirky and offbeat marketing, Innocent has been one of the country's fastest growing food and drink products since 2000, and now ranks among the UK's top 50 supermarket brands, with sales in excess of Ł100m. During 2008 the company expanded its footprint into traditional orange juice as well as vegetable ready meals, and has announced plans to build its presence in foods further during 2009. It also agreed to sell a small shareholding to Coca-Cola to raise expansion capital. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Non-Alcoholic Beverages Sector for other companies

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Innocent Drinks website

This Water

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