InterContinental Hotels Group (UK)

InterContinental Hotels Group is the world’s most global hotel company as well as the largest by total room numbers. Its biggest brand is the extensive Holiday Inn network comprising almost 3,200 properties around the globe. The company has undergone a series of transformations since the mid-1980s. Under the name Bass, it was best-known as the UK's second biggest brewer, but over the following years the company gradually repositioned itself as a global hotel and leisure company, acquiring the Holiday Inn and InterContinental portfolios and selling off its extensive pub and brewery network. Bass became Six Continents in 2001, before adopting its current name in 2003 following the demerger of UK pubs and leisure business Mitchells & Butler. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Travel Hotels & Leisure Sector index for other companies

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InterContinental Hotels Group website

InterContinental Hotels	Holiday Inn
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